REDWOOD CITY, Calif., October 21, 2002 - Informatica Corporation (NASDAQ: INFA), the leading provider of business analytics software, today announced that The Washington Post, one of the nation's premier newspapers, selected the Informatica PowerCenter data integration platform to drive improved decision-making and optimize performance across key business operations. By more quickly providing Washington Post decision-makers with reliable, consolidated information from multiple departmental systems for analysis - including advertising sales, circulation, financial reporting, newsroom management, and newspaper-production systems - the Informatica solution will help the newspaper to more effectively control costs.
“By delivering more timely and meaningful views of our operations to decision-makers across the company, the Informatica data integration platform will help us run the paper more efficiently and cost-effectively,” said Michael Clurman, vice president of operations at The Washington Post. “After evaluating several options for data integration, we found that Informatica was the right choice to help us save time and money by doing away with time-consuming custom coding.”
“Just like journalists pride themselves on getting timely news to external readers, the internal operations of journalistic enterprises can now get comprehensive, up-to-date business analytics to make effective decisions to overcome the enormous competitive pressure in their industry,” said Sanjay Poonen, vice president of worldwide marketing at Informatica. “We're pleased to be helping such a well-reputed name brand in the media industry such as The Washington Post to obtain critical analytical information on advertising, circulation, financial and other key metrics in its business.”
Leveraging the Informatica platform's rich metadata capabilities and codeless, graphical development environment, the newspaper will be able to link its various data marts and data warehouse, quickly create new transforms, and cost-effectively build future data repositories to meet evolving analytic needs.
The Washington Post newspaper is an operating division of The Washington Post Company. The Company is a diversified media company whose principal operations include newspaper and magazine publishing, television broadcasting, cable television systems, electronic information services, test preparation and educational and career services. Company headquarters are in Washington, D.C.
About Informatica
Informatica Corporation (NASDAQ: INFA) is the leading provider of business analytics software that helps Global 2000 companies monitor and manage the performance of key business operations across the enterprise. Informatica business analytics products span the entire “build to buy” spectrum, enabling customers to buy packaged analytic applications or build their own best-of-breed data warehousing solutions – whichever approach best suits their requirements and resources. More than 1,600 companies worldwide are using Informatica data integration software to build and manage data warehouses. And leading technology innovators, including Motorola, ConAgra, Brunswick, Brocade, Hewlett-Packard and GE, are using Informatica packaged analytic applications to successfully monitor and optimize business performance. For more information, call 1.650.385.5000 (1.800.970.1179 in the U.S.), or visit the Informatica Web site at http://www.informatica.com/.
Note: Informatica and PowerCenter are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.
