Upsher-Smith Laboratories, Inc. Increases Sales Performance With Informatica

Faster access to actionable sales data helps improve field force efficiency

REDWOOD CITY, Calif., July 14, 2004—Informatica Corporation (NASDAQ: INFA), a leading provider of data integration software, today announced that Upsher-Smith Laboratories, Inc., a recognized leader in the development of cardiovascular and dermatological products, has successfully implemented the Informatica PowerCenter data integration platform as the foundation of its data warehouse and sales reporting system.

During a period of rapid sales growth, PowerCenter helped the pharmaceutical company reduce the time required to deliver key sales targeting and market share information to its sales force, react rapidly to new information demands, and increase the efficiency and productivity of its analytical staff, thus avoiding the need to increase head count.

“Informatica PowerCenter-integrated data helps enable our sales people to track their performance in greater detail and with more frequency, and thus make more timely adjustments to meet individual sales goals,” said Ann Prosser, director of planning and analysis at Upsher-Smith Laboratories. “On the IT side, PowerCenter provides us with the features, flexibility and performance necessary for very complex data transformations and integrations, so that we are able to quickly deliver new combinations of data to help field personnel measure their effectiveness in different ways.”

A leader in developing, manufacturing, and marketing affordable prescription pharmaceuticals, Upsher-Smith previously produced market share reports for sales representatives and management using a lengthy manual process. By using PowerCenter to transform and integrate its IBM iSeries and SAP transactional data into an enterprise data warehouse, the company has been able to quickly produce many reports. During this time, Upsher-Smith’s IT resources have remained the same, while its sales force has almost tripled.

“As a fast-growing company in a competitive field, Upsher-Smith was quickly outgrowing manual methods of consolidating and delivering meaningful information to an expanding user audience,” said Paul Albright, executive vice president and chief marketing officer at Informatica. “Rather than allowing manual processes to put the brakes on business visibility and growth, Upsher-Smith joined the many companies now embracing an automated platform approach to strategic information consolidation.”

About Informatica
Informatica Corporation (NASDAQ: INFA) is a leading provider of data integration software. Using Informatica products, companies can access, integrate, visualize, and audit their enterprise information assets to help improve business performance, increase customer profitability, streamline supply chain operations and proactively manage regulatory compliance. More than 2,000 companies worldwide rely on Informatica for their end-to-end enterprise data integration needs. For more information, call 650-385-5000 (1-800-970-1179 in the U.S.), or visit http://www.informatica.com/.

Note: Informatica and PowerCenter are registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.