Similarity
Systems Acquires Evoke Software to extend
Data Quality Solution and Market Presence
Dublin, Ireland and Austin, TX, July 18, 2005 : Similarity
Systems™, a leading supplier of business-focused data quality
solutions, has announced the acquisition of Evoke Software Corporation,
a leading provider of data discovery and profiling software, from Conversion
Services International, Inc. (OTCBB: CSII) ("CSI"). The acquisition
extends Similarity Systems’ data quality offering and significantly
expands its presence in the North American and European markets.
The purchase builds on an existing partnership between Evoke and Similarity
Systems under which the two companies have provided repository-level
integration between their respective data profiling and data quality
products, AXIO™ and ATHANOR™. The move enables Similarity
Systems to further integrate AXIO’s capabilities into its end-to-end
data quality solution.
“The combination of ATHANOR and AXIO provides businesses and government
organizations with the industry’s most complete platform for successful
planning and execution of data quality initiatives,” said Garry
Moroney, chief executive officer, Similarity Systems. “This integrated
solution includes data profiling, content analysis, matching and enhancement
capabilities, spanning data quality projects from start to finish and
providing a bridge between the business and IT professionals involved.”
Data quality is an increasingly serious issue for organizations large
and small. Before data can be used in a data warehouse or in customer
relationship management, enterprise resource planning or business analytics
applications, it needs to be analyzed and cleansed. Poor data quality
costs businesses vast amounts of money and leads to breakdowns in the
supply chain, poor business decisions and inferior customer relationship
management. Defective data also hampers efforts to meet regulatory compliance
responsibilities in financial services providers and data alignment in
the consumer packaged goods sector.
According to Gartner, “Awareness of data quality as an important
business issue continues to increase as companies recognize the significant
impact of incomplete and inaccurate data. Reduced productivity, failed
IT initiatives, inability to comply with government regulations and the
desire for successful enterprise information management are forcing organizations
to improve their data quality. As a result, the data quality technology
market continues to enjoy solid growth because more companies are looking
for off-the-shelf tools to analyze and improve the quality of their data.”1
With this acquisition Similarity Systems has the most comprehensive
data quality solution available on the market. AXIO and ATHANOR offer
all the functionality needed to initiate and manage enterprise-wide data
quality programs, from profiling and analysis of multiple data sources
through to cleansing, de-duplication and consolidation.
Since its launch in 2002 ATHANOR has become a leader in the data quality
market by providing a new class of users with the ability to manage data
quality based on easily configured business rules. AXIO is established
as the leading data profiling solution with the broadest functionality
in its class and a strong record of delivering value for customers. The
two products are linked via an open repository offering organizations
a single platform for tackling data quality at multiple points across
the organization while maintaining centralized control and management
of data quality standards.
AXIO and ATHANOR have been used successfully in several hundred data
integration, data migration, data warehouse and data quality projects.
Customers include Nestle, Kraft, Williams-Sonoma, Gap, Boeing, Agilent,
Bank of America, ABN AMRO, VISA, Bank One, Deutsche Bank, Rabobank, AXA
Financial, Sprint, Vodafone, AT&T, and Metronet.
1Gartner Research “MarketScope Update: Data Quality Technology,
2005” by T. Friedman, A. Bitterer. June 15, 2005.
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