NAVTEQ Selects Informatica to Help Integrate Location Content for Navigation Systems
Leading Provider of Digital Map Data to Leverage Informatica Data Quality to Better Control Costs and Reduce Time-to-Market for New Navigation Products and Services
REDWOOD CITY, Calif., November 13, 2006—Informatica Corporation (NASDAQ: INFA), a leading provider of data integration software, today announced that NAVTEQ, a world leader in premium-quality digital map data, has chosen Informatica Data Quality software and the Informatica PowerCenter data integration platform to help drive the quality, detail and richness of its global map information. By quickly and accurately validating and standardizing specific map data, the Informatica solution will enable NAVTEQ to more rapidly incorporate new sources and forms of digital content required by its navigation and location-based services customers.
"NAVTEQ's core business is navigable map data and location content that enhances the navigation experience. Informatica Data Quality and PowerCenter will be used to help us integrate location content more quickly and, at the same time, remain consistent with NAVTEQ's existing high quality standards," said Cliff Fox, senior vice president, Map Division of NAVTEQ. "We selected Informatica because no other vendor made their products and tools as easy to use, integrate and understand."
Informatica Data Quality will enable the rapid cleansing, validating and standardizing of high volumes of new and changed data based on user-developed parameters. Users will be empowered to define their own quality rules, measurements and metrics and will leverage such tools as easily updatable dictionaries of correction references that can be defined by users to fit specific needs.
"NAVTEQ's selection of Informatica illustrates just how vital a role data quality can play in driving corporate revenue growth," said Brian Gentile, executive vice president and chief marketing officer of Informatica. "Informatica Data Quality is designed to empower data owners, lessen the burden on IT, and accelerate data quality processes. When used in conjunction with Informatica PowerCenter, data quality becomes a seamless component of the overall data integration process while inheriting the scalability and performance necessary to handle large data volumes, challenging data types, and complex data profiling and standardization requirements."
About Informatica
Informatica Corporation is a leading provider of enterprise data integration software and services. With Informatica, organizations can gain greater business value by integrating all their information assets from across the enterprise. More than 2,650 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of any complexity and scale. For more information, call 650-385-5000 (1-800-653-9871 in the U.S.), or visit www.informatica.com.
###
NOTE: Informatica, Informatica Data Quality and PowerCenter are trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.