Master Your Data, Master Your Business

Informatica MDM uses a flexible business model-driven MDM approach to address your unique MDM business requirements. This proven multidomain MDM approach improves operations by empowering business users with consolidated and reliable business-critical data—such as customers, products, channel partners, suppliers—and the relationships between data. Leading financial services, life sciences, manufacturing, healthcare, and retail companies, as well as government organizations, rely on Informatica MDM to master the duplicate data in on-premise systems and cloud applications to improve operations, cut costs, and drive revenue.

  • Use a flexible multidomain data model that fits your unique business requirements
  • Accelerate and streamline MDM, data integration, and data quality projects by reusing business rules
  • Increase agility and accommodate current and future business needs by expanding beyond a single data domain, use case, and region

Master Data Management: Informatica MDM Key Features

Flexible Business Model-Driven MDM to Meet Unique Business Requirements

  • Adapts to your data: choose your own data model, an industry data model, or Informatica data model templates
  • Maintains all relevant master data lineage, history and version control for audit and compliance purposes

Accurate, Scalable Matching and Prebuilt MDM Matching Rules

  • Rapidly identifies duplicate master data in any number of different formats and data sources, both on-premise and in the cloud by leveraging the highest scalability benchmarks in the industryPerforms faster, more accurate searches on your master data in multiple languages and character sets, easily accommodating the complexity of your global B2B or B2C business

Unique Trust Framework to Instill Confidence in Business-Critical Master Data

  • Creates the “best version of the truth” at the cell level based on trusted sources and shares it with all on-premise and cloud applications
  • Improves auditing capabilities and compliance by tracking master data lineage and history using timelines showing when the master data or hierarchies were created and modified

Complex Hierarchy Management to Reveal Valuable Relationships between Data

  • Enables dynamic management of relationships between business-critical master data to provide new insights and opportunities, for example:
    • Grouping contacts into households for improve cross-sell
    • Organizing companies and channel partners into corporate hierarchies to improve account coverage
    • Classifying products and employees into easily-manipulated taxonomies to bring new products to market faster

Comprehensive Workflow Management to Support Data Governance Processes

  • Supports enterprise-wide master data governance policies and processes with robust workflow and approval capabilities
  • Empowers data stewards to to efficiently manage the master data creation and maintenance process

Ability to Enrich CRM Customer Profile with Data from Social Media Sites

  • Reconciles a customer’s social identity on social media sites such as Facebook, LinkedIn, and Twitter with the corporate identity in your CRM system
  • Enriches customer profiles in your CRM system with additional information from social media sites such as customer “likes”, comments about the company’s brand, and network of “friends”

Services & Training

Informatica offers a full range of services and training to help you maximize the value of the Informatica Platform in your environment.

Learn More About Services

Master Data Management Buzz

Utility Executives: Don’t Waste Millions in Operating Costs Due to Bad Asset Data
“Trying to improve the quality of asset data when you don’t

How Much Does Bad Data Cost Your Business?
Bad data is bad for business. Ovum Research reported that po

Master Data Management Blocks

MDM Performance Tuning and Planning
Av GlobalSoft, Inc

MDM Resource Kit - LookupWebServiceExample
Av Informatica Master Data Management

All MDM Blocks

Recent Master Data Management Customers

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  • KnowledgeBase Marketing

    As global markets and trading systems grew more complex, the CWB’s systems were challenged to keep up. Increasingly, managers and sales teams needed access to better data and more sophisticated analyses—and they needed it faster than before.

    As global markets and trading systems grew more...
    Elsevier

    The publisher wanted to integrate its print and digital subscriber records to create a comprehensive, accurate view of its customer base for improved billing and customer service.

    The publisher wanted to integrate its print and digital subscriber records...
  • Australia DIISR

    To deliver thousands of accurate search results each day, the Department needs a robust, accurate way to search and match identity data.

    To deliver thousands of accurate search results each day, the Department...
    MCPS-PRS Alliance

    To make accurate royalty payments, the MCPS-PRS needed to improve its ability to track and match reported performances against its database.

    To make accurate royalty payments, the MCPS-PRS needed to improve its ability...
  • Cancer Council of New South Wales

    Reliable identity resolution allows the NSW Cancer Council to ensure women get timely, accurate health care that saves lives.

    Reliable identity resolution allows the NSW...
    Office for National Statistics

    The ONS needed a way to link data from multiple systems and eliminate duplicates to give users more accurate search results.

    The ONS needed a way to link data from multiple systems and eliminate...
  • Texas Comptroller of Public Accounts

    To conduct its business accurately, effectively, and fairly, the Comptroller's office must be able to spot and pursue unpaid taxes.

    To conduct its business accurately, effectively, and...
    Utah Department of Health

    The DOH wanted to build a successful All Payer Database that would require a new level of sophistication in terms of ensuring data quality.

    The DOH wanted to build a successful...
  • Weltbild GmbH

    In order to save postage and production costs while guaranteeing proper delivery of its monthly mailings, the company needed to clean up its marketing database.

    In order to save postage and production costs while guaranteeing proper delivery of...
    EMI Music Publishing

    To ensure composers and writers are properly paid for the use of these songs, the company needed to improve its method of identifying copyright compliance and infringement issues.

    To ensure composers and writers are properly paid for the use of these...
  • Blue Cross Blue Shield of Michigan

    Blue Cross Blue Shield of Michigan uses Informatica MDM to reduce the cost of data by opening up new opportunities to streamline provider reimbursements, improve patient safety, and enhance care delivery.

    Blue Cross Blue Shield Michigan uses Informatica MDM...
    AutoTrader.com

    Chosen in preference to solutions from IBM and Oracle, the Informatica MDM multidomain and cross-domain solution is anticipated to help AutoTrader.com achieve a “multimillion-dollar increase in advertising revenues in the years to come”.

    Chosen in preference to solutions from IBM and Oracle...