Search and Match Identity Data from over 60 Countries
The Informatica Data Quality Identity Match Option improves the accuracy of matching identity data. This option provides prebuilt identity matching rules for more than 60 countries, which can be applied to customer data. By configuring identity data match components within Informatica Data Quality, business information owners can easily build precise, multilanguage search-and-match functionality into data quality and data integration processes.
- Improve operational efficiency and customer service by screening and eliminating duplicates in mailing lists to execute more cost-efficient and effective marketing campaigns
- Maximize the value of technology investments by ensuring that systems are populated and maintained with high-quality identity data
- Drive growth by making better, faster business decisions based on complete, accurate, consistent, and current customer data
Informatica Data Quality Identity Match Option Key Features
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Accurate identity data matches using smart indexing and prebuilt rules for more than 60 countries
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Support solutions across multiple languages and prebuilt rules to make the option easy to implement and use
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Easy deployment and intuitive use to readily access, build, and configure powerful identity data-matching algorithms into any data quality plan