The INFORM Channel Program is designed to expand our reach into the marketplace by developing a community of authorized resellers. By addressing customer data integration challenges with solutions, our partners have the ability to offer the full suite of Informatica products in combination with their own value-add offerings. As a result, customers receive more impactful solutions and accelerated ROI.
The INFORM Channel Program consists of a comprehensive set of sales and enablement programs to help partners build a business as an authorized Informatica reseller. In addition to the significant benefits provided by the INFORM Alliance Program, the INFORM Channel Program offers the following benefits:
- Joint business planning and quarterly review
- Proactive sales engagement in targeted markets
- Lead generation programs
- Joint solution development
- Channel development funding program
- Sales training, pre-sales technical accreditation, and product certifications
To be eligible for the INFORM Channel Program, partners must meet various sales, enablement and program requirements, including:
- Commitment of sales and pre-sales resources
- Completion of sales and pre-sales accreditation programs
- Development of packaged solution offerings
To learn more about joining the INFORM Channel Partner Program, including a complete listing of program benefits, click here to view the Informatica Channel Program Guide, or send an email to channel@informatica.com, and an Informatica representative will get back to you.