BAX Global

In order to leverage information about these customers for improved sales and more efficient operations, the company needed a way to integrate data from multiple incompatible legacy mainframe systems into a single customer data warehouse.

BAX Global is a leading international freight transportation and supply chain management firm with more than 25,000 customers. In order to leverage information about these customers for improved sales and more efficient operations, the company needed a way to integrate data from multiple incompatible legacy mainframe systems into a single customer data warehouse.

Challenges

Integrate five years of disparate historical customer and sales information
Increase sales and identify best customers
Improve strategic planning

Informatica serves as the foundation of our enterprise reporting environment and is enabling us to make insightful, fast and consistent business decisions by providing comprehensive integration to virtually all of BAX Global's data sources.

— Barbara Mog
IT Director
BAX Global

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Results

Identified and reduced unprofitable or redundant operations
Shortened reporting time from weeks to hours
Decreased IT development, maintenance, and training time
Improved ability to cross-sell and upsell to key customers

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BAX Global

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