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Electronic Arts

To maintain its supremacy, the company needs to support its decisions with fast, accurate demand forecasting.

In the hotly competitive entertainment software business, Electronic Arts (EA) is the independent world leader, with $3.67 billion in 2008 revenues. To maintain its supremacy, the company needs to support its decisions with fast, accurate demand forecasting.

Challenges

  • Provide demand planners with trusted, complete data in near-real time
  • Integrate data from 22 key business systems in three regions
  • Ensure accurate, agile decisions about stock and inventory management
The timely arrival of this information allows EA to make more accurate sales productions, better control inventories, and ensure better shelf positions. The capabilities of the system are moving us closer to vendor-managed inventory as it enhances our competitive position across a highly competitive industry.
— Rajesh Gupta
Data Integration Manager
Electronic Arts

Results

  • Reduced report delivery time from five hours to 15 minutes
  • Increased revenues by millions of dollars through tighter inventory control
  • Cut maintenance time and costs in half
  • Saved millions of dollars in project costs
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