Informatica Acquires Siperian

A Leader in Master Data Management (MDM)

Most large organizations have lost control of their critical business entity data including customers, products, partners and suppliers. This data is inconsistent and duplicated across  the enterprise because it is created, updated and stored in different formats and in multiple systems across numerous business units. Empowering the business with this critical data and the complex relationships between this data is an enormous challenge.

Master Data Management (MDM) provides a holistic, single view of critical business entities, commonly referred to as master data, such as customers, products, partners and suppliers. Successful MDM initiatives enable strategic business imperatives such as increasing revenue by improving cross-sell and up-sell, reducing risk by improving governance, risk management and compliance, achieving faster-time-to-value for M&A activity, and enabling operational efficiency as a competitive differentiator. 

According to an independent report, 49% of organizations were planning to implement or expand their use of MDM software in 2009 (“Trends 2009: Master Data Management”, Forrester Research, Inc., October 2009). 

Siperian solutions provide three key capabilities:

• Proven, multidomain master data management (MDM) – empowering businesses to overcome their multidimensional business problems.
• Fast Time-to-Value – expediting time to value through model-driven, easy-to-configure capabilities as well as a sophisticated code-free environment to match, merge and de-duplicate to create the golden record and create a 360 and extended customer view.
• Proactive Data Governance – enabling participation and collaboration between business and IT throughout the lifecycle of master data.

Founded in April 2001, Siperian is an award-winning visionary pioneer offering well-differentiated products. In 2009, Siperian won the “Product of the Year” award from searchdatamanagement.com. Most recently, Siperian was named the “Editor’s Pick” by the Consumer Goods Technology magazine.

More than 60 customers worldwide successfully rely on Siperian including leaders in Life Sciences and Financial Services. These customers include Pfizer, Johnson & Johnson Healthcare Systems, Shire, Bank of America, State Street Bank, and LexisNexis. Siperian’s unique multidomain platform approach to MDM enabled Johnson & Johnson to generate $15 million in value through greater efficiency in processing rebates and related activities. Differentiated easy-to-configure capabilities enabled St. Jude Medical to deploy a physician spend data hub in only ten weeks. And distinctive built-in ratings metrics for trustworthiness helped LexisNexis increase revenues by avoiding missed sales opportunities from their 3.2 million subscribers. In fact, a study of 400 MDM projects conducted by the industry analyst group Aberdeen concluded that organizations relying on Siperian achieved over 50% better business results, as measured by customer retention and cross-sell rates, compared to those relying on IBM.

The acquisition of Siperian advances Informatica’s technology leadership in two fundamental ways. First, it allows Informatica to offer a well-differentiated multidomain MDM system, one of the fastest growing types of broader data integration projects. Second, the combination of Siperian products and the comprehensive Informatica Platform will deliver even more differentiated value to customers such as the use of Informatica B2B Data Exchange to share master data across the supply chain partner network.