Attract and Retain More Customers with a Complete Customer View
Your company needs a single, trusted, and complete view of your customers. But most of your customer and prospect data is incomplete and inconsistent, and stored in multiple systems, both on premise and in the cloud.
The Informatica solution for customer centricity creates a single, trusted, and complete customer view and delivers a 360-degree view of customer relationships. This complete customer view takes into account all the products or services your customers own, their household/account relationships, and all interactions they've had with your company—for example, with customer service representatives, the billing department, or marketing.
The Informatica solution for customer centricity helps companies grow revenue, increase profitability, and improve operational efficiencies. This solution empowers:
- Sales and marketing operations managers to attract new customers and increase the wallet-share of existing customers
- Customer support teams to improve customer service to retain more customers
- Information management teams to deliver a complete customer view more efficiently and cost-effectively
Informatica Products for Customer Acquisition and Retention
PowerCenter
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.
Learn MorePowerExchange
Accesses mission-critical data and delivers it throughout the enterprise wherever it's needed, on any schedule.
Learn MoreData Services
Directly accesses and merges data across systems to deliver trusted data on demand and at lower cost.
Learn MoreData Quality
Achieves pervasive data quality for all stakeholders, projects, applications using a single, unified platform.
Learn MoreMaster Data Management
Provides flexible multidomain MDM technology to enable rapid deployments and extensibility across the enterprise.
Learn MoreData Explorer
Finds hidden risks, pinpoints structural issues, and stops quality problems from spreading in data.
Learn MoreData Archive
Safely archives application data to cost-effectively manage growing data volumes.
Learn MoreData Subset
Creates database subsets from large, complex databases to better manage nonproduction systems.
Learn MoreData Masking
Secures sensitive or confidential data in production and nonproduction systems.
Learn MoreB2B Data Exchange
Enables efficient and cost-effective collaboration with your extended network of trading partners and customers.
Learn MoreB2B Data Transformation
Extracts and utilizes data from any file, document, or message—regardless of format, complexity, or size.
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