Informatica To Deliver The Power Of Hadoop With EMC

Enabling Enterprises to Leverage Big Data for Most Important Business Imperatives

REDWOOD CITY, Calif., May 09, 2011 -  Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of data integration software today announced it will support EMC’s distribution of Hadoop to help enable enterprises to realize the full potential of Big Data.

Companies struggle to leverage Big Data from the massive volumes of transaction data to the explosive growth of interaction data such as social media, sensor events and call detail records. Informatica, working closely with EMC, will deliver Hadoop-based enterprise-ready solutions for Big Data to gain a competitive advantage with a more complete and trusted view of the business.

Big Data is a confluence of three related but distinct technology trends: big transaction data, big interaction data and Big Data processing. Big transaction data is managed by both traditional OLTP relational databases, such as Oracle and IBM DB2, and emerging analytic relational databases, such as EMC® Greenplum®. Big interaction data is being captured and analyzed by the new generation of social networking services such as Facebook, Twitter and LinkedIn. And, EMC’s Hadoop distribution is designed for highly scalable processing of Big Data.

Big Data Processing
Informatica announced that integration is underway between the EMC Greenplum Hadoop distribution and the Informatica Data Integration Platform for Big Data processing. The highly scalable processing power of Hadoop empowers organizations to benefit from Big Data, such as understanding customers’ preferences and behaviors.

Roadmap to Big Data
Through this relationship, it will be easier than ever to combine structured data for transactions with unstructured social data for interactions to gain new insights.

  • Obtain commercial support for the deployment of the Informatica Data Integration Platform and the EMC Greenplum’s Hadoop distribution.
  • Use native connectivity from Informatica to the EMC Greenplum Hadoop distribution via Hadoop Distributed File System (HDFS).
  • Apply enterprise data quality, data profiling and other sophisticated data processing techniques out of the box to Big Data.
  • Leverage the largest data integration developer and partner community in the world for the resources and packaged solutions that help reduce risk and time to value.

Big Data Drives Big Opportunities
Big Data provides enterprises with new ways of driving their most important business imperatives.

  • Understand customer behavior and preferences from interaction data from weblogs, call detail records, click-stream analysis and digital content, to social media.
  • Model risk and analyze customer churn, targeted advertising, cross-selling and up-selling.
  • Integrate the analytic results from the EMC Greenplum Hadoop distribution with data throughout the enterprise.

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Supporting Quotes
“Today EMC Greenplum has taken a big step to further embrace our customers’ needs around Big Data with a comprehensive strategy for distributing, integrating and supporting Hadoop,” said Scott Yara, co-founder, Greenplum and vice president of products, EMC. “Partners will be critical as we work together to build out solutions to address Big Data analysis challenges. Informatica is a cornerstone partner around EMC’s Hadoop efforts. Together EMC and Informatica will deliver enterprise-ready solutions for organizations to gain a more complete and trusted view of their business to achieve a competitive advantage.”

“The demand and momentum around Big Data are unmistakable. As Big Data continues to gain rapid adoption, Informatica plans to be the leading Big Data integration vendor for both Hadoop and non-Hadoop platforms,” said James Markarian, executive vice president and chief technology officer, Informatica. “The partnership with EMC will continue to differentiate Informatica in the market by giving organizations the power to access, integrate and trust Big Data to gain a competitive advantage, whether they are looking to execute on trades faster or gain deeper insights into their customers.”

Links and Resources

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world turn to Informatica to gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. Worldwide, 4,350 enterprises rely on Informatica for data integration and data quality solution to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.

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Note: Informatica is a trademark or registered trademark of Informatica Corporation in the United States and in jurisdictions throughout the world. EMC and Greenplum are registered trademarks or trademarks of EMC Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners. 

Product roadmap is subject to change. The development, release and timing of any Informatica product features described herein are subject to certain assumptions made around available resources, product direction and information available to date. The development, release and timing of any Informatica product features described in this document remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision.