Foundation for Partner Success
The INFORM Informatica Alliance Program is the foundation for all Informatica alliances with leading systems integrators, business and technology consultants, and solution providers. The INFORM Alliance Program provides a framework consisting of a comprehensive set of sales and enablement resources and financial benefits to help partners develop and promote their services and solutions in conjunction with Informatica.
Partners interested in teaming and co-selling with the Informatica sales force to develop joint engagement opportunities, go-to-market solutions, and mutual business benefit from INFORM program features including:
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Exposure to Informatica’s customer base and the ability to successfully pursue license-related business with existing customers and joint Informatica prospects
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Access to the full range of industry-leading Informatica products that comprise the Informatica Platform for internal training and demo use – through one single alliance
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Infrastructure to expand and grow existing engagements and develop new business by leveraging all the solutions in the Informatica Platform to address multiple areas of customer data needs
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Collaborative teaming and account alignment with Informatica Sales to expand reach and secure mutual business
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Referral fee benefits for sourcing or assisting Informatica license sales – specifically designed to be compensation-neutral to the Informatica sales force to further encourage teaming
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Extensive technical and sales enablement resource access for acquiring skills on the entire Informatica platform
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Free and discounted training programs accessible only by Informatica INFORM partners
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Unlimited user access to beINFORMed, the Informatica partner portal, a one-stop resource offering a variety of online tools, enablement, software, and marketing information to help you sell and deliver Informatica solutions
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Informatica Marketplace – the ability to post your products, services and solutions, and to reach out to our robust community of more than 125,000 members to spread the word about your high-value solutions
INFORM Alliance Program Partner Levels
The INFORM Program offers four distinct partnership levels, awarded to partners based on annual license revenue contribution and commitment to Informatica:
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Foundation Standard
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Foundation Premier
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Elite Partner
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Global Systems Integrator (GSI)
Companies interested in partnering with Informatica enter the INFORM Alliance Program at the Foundation Standard partner level. Upon meeting base program license revenue requirements by sourcing or assisting with Informatica license sales and demonstrating commitment, partners can easily advance to the benefits of the Foundation Premier level within the same calendar year.
Strategic Program Offerings for INFORM Alliance Partners
The INFORM Alliance Program is the required foundation program for companies that want to establish a formal alliance with Informatica. After they have become INFORM Alliance Program members, well-qualified partners interested in further aligning with Informatica have the opportunity to participate in the following strategic programs that layer on top of the INFORM Alliance Program:
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INFORM Channel Program – The INFORM Channel Program consists of a community of highly qualified select partners that are prepared to own a territory or vertical market, and commit to expanding their own and Informatica's business by reselling Informatica software and offering value-add services to Informatica customers. For more information, view the Informatica Channel Program Guide, or send an email to channel@informatica.com
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INFORM Informatica Professional Services (IPS) Accreditation Program – The Partner Implementation Accreditation Program enables partners to certify that their consultants have the best and very latest expertise in Informatica data integration software and implementation skills. The program includes education services provided by Informatica Global Education Services, consulting services provided by Informatica Professional Services, and joint sales and marketing opportunities. For more information, view the Informatica Partner Implementation Accreditation Program or send an email to ips@informatica.com
Team with Informatica and join the INFORM Alliance Program today.
For more information on the INFORM Alliance Program and to contact Informatica to establish an alliance, please visit beINFORMed.
- Select “Partner Application” from the left menu, and complete and submit the application to begin the process of establishing an alliance with Informatica.
- Upon receipt of your “Partner Application,” an Informatica Alliance Manager will contact you to discuss teaming through the INFORM Alliance Program and formalizing an alliance.
We look forward to partnering with you as a valued member of the INFORM Alliance Program!
To learn more about joining the INFORM Alliance Partner Program, view the Informatica Alliance Program Guide, or click here to submit your question, and an Informatica representative will get back to you.