Asian Paints is India’s largest paint company and ranked among the top ten Decorative coatings companies in the world with a turnover of over USD 1 billion.


  • Respond more quickly to market change
  • Analyze cost data and increase efficiency
Informatica is playing a vital role in enabling Asian Paints’ analytical decisions, based on a consolidated and trusted view of product costing data.
— Aashish Kshetry
General Manager Systems
Asian Paints


  • Enabled the company to respond more quickly to market price changes, thereby increasing competitiveness
  • Reduced time required to run quarterly product costing model from 24 hours to 20 minutes, which is a fraction of time required previously
  • Decreased costs by integrating and delivering data at the right time, in the right format
  • Drove better research, development and marketing decisions based on consolidated, trusted view of pricing data
  • Enabled product costs to be calculated simultaneously across all manufacturing plants, thereby boosting productivity and efficiency
  • Allowed Asian Paints to run product costing simultaneously and preserve/archive multiple scenarios across Business Units: Decorative, Industrial and Automotive

Technologies Used