BAX Global is a leading international freight transportation and supply chain management firm with more than 25,000 customers. In order to leverage information about these customers for improved sales and more efficient operations, the company needed a way to integrate data from multiple incompatible legacy mainframe systems into a single customer data warehouse.

Challenges

  • Integrate five years of disparate historical customer and sales information
  • Increase sales and identify best customers
  • Improve strategic planning
Informatica serves as the foundation of our enterprise reporting environment and is enabling us to make insightful, fast and consistent business decisions by providing comprehensive integration to virtually all of BAX Global's data sources.
— Barbara Mog
IT Director
BAX Global

Results

  • Identified and reduced unprofitable or redundant operations
  • Shortened reporting time from weeks to hours
  • Decreased IT development, maintenance, and training time
  • Improved ability to cross-sell and upsell to key customers

Technologies Used

  • Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.