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Bay & Bay Transportation

Bay & Bay urgently needed to integrate its on-premise back-office systems (including freight assets and brokerage information) into a cloud environment to reap the maximum sales impact.

For over 60 years, Bay & Bay Transportation's focus has been to provide best quality transportation and logistics management services far beyond its Minneapolis, Minnesota, roots. The company is a leading mid-sized, full-service carrier for freight of all kinds throughout North America.

Challenges

  • Increase revenues in a tough economic climate
  • Accelerate decision-making
  • Maintain margins and optimize the return on the company's technology investment
If Bay & Bay achieves a 1% increase in sales revenues from this Informatica implementation, it will translate into a 900% return on the salesforce.com project.
— Rob Adams, CIO, Bay & Bay Transportation
Read Success Story PDF

Results

  • Anticipated to deliver 900% return on investment
  • Expected to provide a payback within six months on the total CRM investment
  • Increased agility, offering sales teams the real-time information and reporting they need to make accurate decisions quickly
  • Enabled data integration 'on the fly', involving the business at every stage in the rapid development process and enhancing business/IT collaboration
  • Maximized technology investment via robust, two-way synchronization between logistics management systems and salesforce.com
  • Performed powerful data mapping and transformations previously only available in complex IT tools
  • Eliminated need for integration hardware, software, or infrastructure
  • Ensured sales teams devote less time to administration and more time with transportation and logistics customers closing deals
  • Provided the flexibility to quickly change Bay & Bay's tactical execution dependent upon requirements

Technologies Used

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