KnowledgeBase Marketing (KBM) compiles a broad range of consumer data into databases that help its clients research markets, target potential customers, and develop effective sales and marketing campaigns. KBM's business depends on its ability to maintain and guarantee the accuracy of its data.

Challenges

  • Create master identity repository
  • Eliminate duplicate records
  • Lower maintenance costs while increasing throughput
The matching engine from Informatica is the key component for migrating toward this master data management paradigm. By providing the means for generating unique identifiers while providing the high-precision matching, new records imported into the environment can be resolved against the master registry and quickly linked to all instances across the collection of supplied customer data.
— Brian Camp
Senior Vice President
KnowledgeBase Marketing

Results

  • Enabled high-volume, highly accurate identity data searches and matches
  • Embedded search-and-match capability directly into KBM's applications
  • Connected data across multiple data sets simultaneously

Technologies Used