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Nobel Biocare

Nobel Biocare wanted to create a 360-degree view of every dentist, technical laboratory, physician, and other community in it’s customer base.

Nobel Biocare is the world leader in innovative restorative and esthetic dental solutions, providing dental professionals with state-of-the-art evidence-based tooth-to-root solutions, including dental implants, all-ceramic crowns, bridges and laminates, guided surgery planning, scanners and biomaterials.

Challenges

  • Synchronize Salesforce CRM and SAP ERP data bidirectionally, getting the right information where it is needed, when it is needed
  • Streamline and accelerate the time to market for the completed integration
  • Enable the capture of sales opportunities during day-to-day contact between customers and front-office functions
Informatica provides the real-time, bidirectional link between our salesforce.com front office and SAP master data. By synchronizing this critical information, the Informatica Platform is helping Nobel Biocare increase productivity, improve the loyalty and revenue of our customers, and make the organization more successful and more profitable.
— Jean-Marie Schmid,
Global Customer Value Management,
Nobel Biocare
Read Success Story PDF

Results

  • Delivered real-time, bidirectional salesforce.com and SAP integration in eight weeks, compared with one year using a resource-intensive service architecture
  • Introduced holistic, unified, and global view of key dentistry stakeholders
  • Streamlined management of customer support cases within the salesforce.com Service Cloud
  • Supported aim to achieve 95 percent user log in
  • Helped Nobel Biocare increase sales and service productivity
  • Enhanced satisfaction among dental professionals
  • Helped organization adhere to ambitious sales targets and forecasts

Technologies Used

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