Thrifty Car Rental is a leading US car rental firm, with almost 1,000 owned and franchised locations and 3 million customers. To gain competitive advantage, the company needed to integrate sales and customer data from a wide range of systems into a single view of the customer life cycle.


  • Integrate data across multiple proprietary legacy and relational systems
  • Automate manual data extraction
  • Improve sales tracking at franchise level
The Informatica data integration platform is a critical piece of our strategy to integrate and analyze critical business information and the software actually worked as advertised. In the software industry, it doesn't always work that way.
— Vic Alonzi
VP Technology


96% Decreased

code maintenance costs


  • Reduced number of data warehouse developers from 10 to three
  • Provided real-time access to customer, sales, and marketing data
  • Improved marketing campaign tracking and effectiveness

Technologies Used

  • Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.