VIVO is the largest mobile telecommunications company in the southern hemisphere. With more than 60 million customers, VIVO is the market leader in Brazil with almost 30 percent market share. The company has the largest coverage in Brazil with 3,647 municipalities and more than 11,000 points of sale.


  • Enable individuals to easily access information for monitoring, analysis, reporting, and decision-making purposes
  • Increase operational efficiency
The Informatica Platform gave VIVO the means to effectively capture, service, and retain more than 60 million customers. The Informatica Platform is the data integration engine of our business intelligence platform and is helping to turn VIVO into a data-centric enterprise.
— Daniela Calaes
Senior Manager of Business Intelligence Systems


  • Improved targeted marketing campaigns, boosting revenue by 30 percent annually
  • Reduced time to market for new marketing campaigns by 75 percent
  • Lowered bad debts, which led to a reduction in write-offs yearly and a 24 percent reduction in intentional default
  • Led to a 20 percent reduction in network operation maintenance costs
  • Reduced by 50 percent the number of staff involved in manual work to generate reports
  • Lowered operational costs by $1.2 million per year through enhanced direct marketing processes

Technologies Used