With 6,900 employees, 20 million customers, and revenues of more than EUR 1.6 billion, Weltbild GmbH is a media and mail order giant both in Germany and elsewhere in Europe. In order to save postage and production costs while guaranteeing proper delivery of its monthly mailings, the company needed to clean up its marketing database.


  • Reduce duplicate mailings
  • Eliminate database redundancies and errors in three languages
  • Standardize addresses from multiple countries
The Informatica identity resolution technology provides the best results for discovering duplicates. Also, it is the best tool when planning the size of the mailing campaigns, such as new customer mailings to a specific target audience.
— Thomas Seelmann
Manager, Address Management
Weltbild GmbH


  • Identified duplicate identity records across multiple languages
  • Reduced unnecessary mailing costs
  • Increased customer satisfaction

Technologies Used