Master Your Manufacturing Channel Data to Maximize Account Revenue and Optimize Channel Operations
To enhance operations, manufacturers often focus on maximizing customer account revenue and optimizing channel operations. Yet the B2B customer and channel data needed to do so is often of poor quality and inconsistent across manufacturing applications, including CRM, ERP, SCM, and TPM. Without a dependable, 360-degree view of customer account hierarchies, contacts, and channel partners it’s difficult for manufacturers to gain crucial consumer insights. This limits their ability to make informed decisions about their customers and drive significant improvements in account coverage, cross-sell and up-sell offers, marketing promotions, and customer service.
The Informatica Solution for Customer and Channel Data Management
The Informatica solution for customer and channel data management strengthens customer analytics and operations with trustworthy B2B customer and channel data to maximize account revenue and optimize channel operations. It provides a 360-degree view into critical B2B customer relationships and customer product and channel partner preferences.
With this solution for customer and channel data management, you can:
- Maximize customer account revenue by using accurate data to identify customer, product and channel preferences
- Optimize channel operations by using precise data about which channel partners are covering which customer accounts
- Improve customer satisfaction and loyalty by supplying service reps with a 360-degree view of their customers
- Decrease operational costs by eliminating time spent manually searching for customer or channel data
- Reduce risk and increase opportunities by generating more accurate regulatory and profitability reports using trustworthy customer and channel data
The Informatica Solution for Customer and Channel Data Management: Key Capabilities
The Informatica solution for customer and channel data management is the only master data management solution on the market that provides a customer data model that adapts to evolving requirements, enabling faster implementation and accelerated time to value. It empowers you to maximize your revenue from customer accounts and optimize your channel operations.
Based on the Informatica Platform, this solution features the following capabilities:
- A business-to-business customer data model that includes accounts and, contacts and the relationships between them
- Easy-to-extend data model to suit specific business requirements
- A complete customer view of pre-defined relationships to enrich customer profiles and more accurately segment customer and channel data
- Multiple touch points to help manage customer preferences and interactions, improving customer service
- Enhanced visibility into customers’ channel partner relationships and purchased products to advance cross-sell and up-sell and support more personalized marketing campaigns
- A personalized dashboard to enable business decision-makers and data stewards to maintain ongoing customer and channel data
- Fully integrated data quality capabilities to ensure trustworthy customer and channel data, correct errors, and eliminate duplicates
- Leading-edge enterprise data integration to efficiently move data between manufacturing applications, including CRM, ERP, SCM, and TPM and third-party data providers, whether on-premise or in the cloud