Master Your Subscriber Data to Improve ARPU, Boost Customer Experience, and Minimize Churn
To improve operations, telecommunications service providers often increase their focus on boosting ARPU, improving customer experience, launching more innovative service offerings more frequently, reducing customer churn, and complying with standards and regulations. But the subscriber data required to do so is often of poor quality and inconsistent across applications, including POS, CRM, e-commerce, and analytics. Without a reliable, 360-degree view of subscriber data it’s difficult for telecommunications service providers to gain valuable consumer insights. This impedes their ability to make informed decisions and drive significant improvements in subscriber onboarding, activation and billing, marketing promotions, cross-sell and up-sell offers, new service offerings, customer service, and billing and regulatory compliance for both pre-and post-pay subscribers.
The Informatica Solution for Subscriber Data Management
By delivering trustworthy data for subscriber analytics and operations, the Informatica solution for subscriber data management helps improve ARPU, boost customer experience and minimize churn. It provides a complete view of subscriber data, including information about their households, social network relationships, and service offering preferences.
With this solution for subscriber data management, telecommunications service providers can:
- Improve sales, customer service, and new service offerings by using trustworthy data about subscribers and their preferences
- Execute more successful targeted marketing offers by using trustworthy subscriber data, including data about their households or businesses, in segmentation and marketing analytics
- Increase customer loyalty and satisfaction by providing customer service reps with 360-degree subscriber views
- Lower operational costs by eliminating time spent manually searching for subscriber data and improving subscriber onboarding, activation, and billing
- Minimize risk and increase opportunities by delivering more precise regulatory and profitability reports based on subscriber data
The Informatica Solution for Subscriber Data Management: Key Capabilities
Informatica solution for subscriber data management provides a unique customer data model that adapts to changing requirements, enables faster implementation, and speeds time to value. It allows you to improve ARPU, boost customer experience, and minimize churn.
Based on a single, comprehensive platform, the Informatica solution for subscriber data management features the following capabilities:
- A prebuilt customer data model that includes subscribers and the relationships among them
- Flexible industry-specific data model that can be extended to suit unique business requirements
- A comprehensive customer view of pre-defined relationships, including social media data, to augment subscriber profiles and more accurately segment customer data
- Full visibility into subscribers’ purchased products and channel partner relationships to enable more personalized marketing efforts and enhance cross-sell and up-sell
- A customizable dashboard to facilitate maintenance of ongoing subscriber data by business decision makers and data stewards
- Complete data quality management to ensure trustworthy subscriber data, correct errors, and eliminate duplicates
- Market-leading enterprise data integration to easily integrate the data, whether on premise or in the cloud, between applications, including POS, CRM, e-commerce, and analytics, and third-party data providers, such as D&B