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A.W. Hastings & Co.

For more than 25 years, Connecticut-based Hastings has supplied the building material industry with millwork and other construction-related products

“Informatica delivers the self-service data integration we need to improve decision making and build prosperous customer relationships. Just as important, Informatica gave us the ability to envision any data solution – and that is a powerful tool for our business.”

— Mark Perry, Director of Technology, A.W. Hastings & Co.

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Business Need

A.W. Hastings’ sales professionals needed to more effectively target, acquire and retain customers across its network of 120 independent retailers.

The company wanted to complement this sales effectiveness with seamless, high-quality support to all retail dealers throughout the North-eastern United States.

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Challenges

Provide staff with single, comprehensive, shared view of all business information.

Synchronize and replicate data between cloud and on-premise applications and databases.

Ensure data in cloud CRM system is accurate, complete, and up to date.

Reduce cost, time, and resources associated with cloud and on-premise data integration.

Free up valuable IT resources by having the business facilitate the cloud data integration itself.

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Solutions & Results

Deployed Informatica Cloud to enable fast, tight integration between the on-premise Microsoft Dynamics GP back-office platform and the previously deployed Salesforce CRM system.

By introducing a 360-degree, near real-time, dashboard view of business operations, A.W. Hastings has enhanced the accuracy and timeliness of its enterprise data for better business decisions.

Improved cost control—for example improved agent and customer credit checking and management—has helped the company compete more successfully in a challenging building supplies market.

Informatica enabled A.W Hastings to improve customer service via the launch of innovative customer portal and other initiatives.

The cloud integration solution helped A.W. Hastings reduce the cost and risk associated with managing technology, for example, by allowing nontechnical business users to perform self-service cloud-based data integration.

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Technologies Used

Informatica Cloud

A family of cloud data integration solutions specifically designed to help SaaS application and platform customers integrate cloud-based data with the data residing in on-premise databases and systems or between cloud applications.

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