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Bradley Corporation

For more than 95 years, Bradley Corporation has designed and manufactured advanced commercial washrooms and comprehensive solutions for emergency safety and industrial applications, including hand washing and drying fixtures, accessories, partitions, and solid plastic lockers systems, as well as emergency safety fixtures and electric tankless water heaters. Headquartered in Menomonee Falls, Wisconsin, and living by the cornerstones of Family, Innovation, Quality, and Customer Service, Bradley serves commercial, institutional, and industrial building markets worldwide.

“Since we began using Informatica MDM – Product 360, the appreciation from our customer base has been growing along with our sales.”

— Connie Beuche, Portfolio Manager - Front End Technology, Bradley Corporation

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Business Need

Unify product information management beyond what ERP system could provide

Manage large amounts of product images and other media assets for B2B e-commerce

Scale product information system well beyond 200,000 SKUs

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Goals

Improve customer experiences and increase B2B e-commerce site visits and sales with better product information

Make all 200,000 product SKUs available online through a single source of truth for product information that is always up to date

Make it easy for large distributor partners to sell Bradley products while complying with new regulations that require transparency into product data

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Solutions & Results

Organize products, features, and attributes with Informatica MDM – Product 360 so the data can be used to upsell and cross-sell products

Integrate with new Epicor ERP system to enhance product descriptions and enable automated nightly updates of Magento e-commerce site

Publish trusted, detailed product data, including product images, safety warnings, and compliance data to distributor customers and end users

Helps Bradley accelerate digital transformation and meet new expectations for B2B shopping and support experiences, increasing site visits

Drives a 20x increase in online product availability in just over a year, making all 200,000 SKUs available in Bradley’s e-commerce catalog

Encourages large distributors to do business with Bradley by helping them provide rich product information to shoppers while reducing compliance risk

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Products & Services

Master Data Management – Product 360 (PIM)

Manage complex product content across distribution channels and at scale.

Success Stories

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De Mandemakers Group

De Mandemakers Group Leverages Product Data to Build a Superior Customer Experience

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Stuller

When Data Is Gold: Stuller Manages Millions of Jewelry Products with Informatica

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BMW

BMW Group Uses Master Data to Extend its Brand Experience Across All Customer Touchpoints