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Coop Alleanza 3.0

 

Formed through the merger of five regional, Coop groups, Coop Alleanza 3.0 is Europe’s largest food retail cooperative, with 2,700,000 members and 430 stores across 12 regions of Italy. The group also includes companies such as Alleanza Digital, which supported the e-commerce launch of Coop Alleanza 3.0.

“For us, data is capital. It enables us to be proactive and in responding to market developments and optimize performance. However, getting complete, clean data on which to base business decisions requires an effective information management strategy.”

— Andrea Furegon, Head of Digital Innovation, Coop Alleanza 3.0

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Business Need

Combine customer, product, and sales data from internal and external systems to create a single view

Meet IT project requirements through GDPR-compliant integration

Provide a unique shopping experience

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Challenges

Unify customer, product, and sales data to drive e-commerce and CRM strategies

Help ensure corporate compliance with GDPR requirements

Deliver a consistent yet unique customer experience across sales channels

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Solutions & Results

Integrate product data using Informatica MDM – Product 360 to power new e-commerce site

Deploy Informatica MDM to achieve GDPR compliance

Drive business agility and efficiency through a unified customer view

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Products & Services

Data Quality

Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.

Master Data Management

Maximize the business value of your enterprise information with a modular end-to-end solution delivering a unified view of all your master data.

MDM – Product 360

MDM - Product 360 enables business users to more efficiently acquire, author, and publish product information. The master data fueled app delivers rich product information that closes the sale no matter which channel your customers use.

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hard coding

Success Stories

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Elkjøp

Using Informatica MDM – Product 360 as an effective and centralized resource for customer intelligence and high quality product information.

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PartsSource

With Informatica MDM – Product 360, PartsSource lowered time needed to launch new products from two hours to two minutes

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Natura

Integrating data of more than nine million consumers with MDM