Dial Corporation


The Dial Corporation is a $1.7 billion company that manufactures some of the best-known brands in the US, including Dial soaps, Purex laundry detergent and Armour Star canned meats.

“As a direct result of the rollout of Dial's Informatica powered data warehouse, we now have a more detailed focus on core products in terms of sales and service performance. Data warehousing has also completely changed the way Dial manages data as a company, and has indirectly affected the entire organization’s performance and growth.”

—Paul Cunningham, Vice President of Data Warehousing, Dial Corporation


Business Need

Improve sales performance.

Establish more effective sales promotions and product distribution strategies.

Reduce IT support and increase agility.

Lower costs: new requirements for data were expensive and slow to turn around.



Develop a centralized data warehouse and supporting data marts.

Improve strategic reporting.


Solutions & Results

Reduced time to set up customer files from hours to seconds.

Streamlined supply chain management and inventory control.

Cut IT costs by eliminating custom coding. Shortened development time.


Products & Services

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

Success Stories

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ACH Food saved $3 million in data migration costs with Informatica products


Reduced daily batch processing times from seven hours to five hours a day.

Ace Hardware

ACE Hardware increased developer productivity 60 percent with PowerCenter