Large Beauty Retailer

This large retailer operates more than 1,000 beauty supply stores and salons in the United States and maintains a strong e-commerce presence.

“Informatica MDM – Customer 360 helps us leverage our customer data to create a differentiated and very personalized experience for each customer.”

Director of Customer Relationship Management

Large Beauty Retailer

Business Need

Provide unique, personalized beauty experiences to each customer across all channels and touchpoints
Improve deliverability of marketing messages by keeping contact information current and sending customer communications to the right person

Determine each customer’s beauty goals and preferences through machine learning models fueled by trusted and actionable data

Solutions & Results

Simplify customer data management with Informatica MDM – Customer 360 for a complete view of all customers across channels
Verify and enrich customer contact data, including addresses, email addresses, and phone numbers, using Informatica Data as a Service
Delivers high-quality customer data that allows machine learning models to make more accurate predictions about what customers want and when

Automatically deduplicate customer records, standardize customer data, and enforce data quality rules using Informatica Data Quality
Enables more unique, differentiated, and engaging beauty experiences, which build customer loyalty and drive market share
Improves customer engagement and reduces costs by helping to ensure that digital and physical communications reach their intended targets

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Products & Services

Informatica Multidomain MDM

A master data management solution is the glue that binds your systems and information together. It’s the single source of truth for your data-driven digital transformation, providing trusted, accurate, complete data for your customer experience program, marketing and sales operations, omnichannel retailing, supply chain optimization, governance efforts, compliance initiatives, and more.

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Informatica Data as a Service

A master data management solution is the glue that binds your systems and information together. It’s the single source of truth for your data-driven digital transformation, providing trusted, accurate, complete data for your customer experience program, marketing and sales operations, omnichannel retailing, supply chain optimization, governance efforts, compliance initiatives, and more.

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Informatica Data Quality

Ensure end-to-end support for growing data quality needs across users and data types with AI-driven automation.

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Informatica MDM – Customer 360

Simplify your end-to-end customer data management with a configurable customer MDM solution designed to provide a better user experience.

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Products & Services

Informatica Multidomain MDM

Informatica Data as a Service

Informatica Data Quality

Informatica MDM – Customer 360