Prestige Cruise Holdings
Prestige Cruise Holdings, based in Miami, Florida, is the parent company of Oceania Cruises and Regent Seven Seas Cruises, which are recognized as market leaders in the upper premium and luxury segments of the cruise industry, respectively.
“Thanks to Informatica Cloud, Prestige Cruise Holdings’ innovation and business agility are light-years ahead of where they used to be.”
— Javier Gonzalez, CRM Manager, Prestige Cruise Holdings
Business Need
Improve customer acquisition and loyalty using timely, trusted views of customer and prospect data.
Power inbound and outbound call campaigns with agents.
Effectively manage bookings for both Oceania Cruises and Regent Seven Seas Cruises.
Challenges
Rapidly synchronize the salesforce.com Sales Cloud with on-premise cruise ship reservation systems and SQL data warehouse.
Provide timely, accurate insight into travel agency partners and cruise customers.
Solutions & Results
Improved marketing campaign effectiveness.
Helped create more targeted lists.
Baseline cloud integration completed in 12 hours; CRM system live in one month.
Transformed business agility.
Reduced operational costs through streamlined sales process management.
Products & Services
Cloud Data Integration
Integrate cloud-based applications and on-premise databases and applications data quickly and easily.
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