Santalucía Seguros

Santalucía Seguros is the parent company of an independent Spanish group that sells insurance and reinsurance coverage in Spain and Latin America. It has a network of 400 agencies with 17,000 workers throughout Spain.

“Informatica MDM makes it very easy to match and merge different sources of information to get a single view of the customer, allowing us to personalize messages and send them to the right channel.”

Carlos Garcia,

Head of IT Channels and Clients

org-chart-icon.png Business Needs

  • Implement a modular, end-to-end MDM solution that includes embedded data quality
  • Partner with a knowledgeable services organization to optimize deployment
  • Integrate with cloud and on-premises applications for bi-directional MDM

Challenges

  • Transform from a policy-centric insurance company into a digitally-driven, customer-centric organization spanning multiple lines of business
  • Standardize customer names and mailing addresses dispersed throughout the organization to improve service and minimize duplicate or misdirected communications
  • Refresh IT solution portfolio to adapt to an evolving insurance market and enable different teams to work more collaboratively

airplane-icon.png Solutions & Results

  • Deploy Informatica Multidomain MDM to master customer data across the organization
  • Use Informatica Data Quality to enforce automated rules to correct common data quality issues in customer name and address fields
  • Integrate Salesforce CRM and Salesforce Marketing Cloud to present business users with a complete, real-time view of each customer

Products & Services

Informatica Data Quality

Deliver clean, trusted data so your projects meet your business objectives.

Professional Services

Expertise from an award-winning global team of nearly 500 consultants at the forefront of enterprise data integration.

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