c07-customer-stories

Multinational Specialty Pharmaceutical Company

Multinational specialty pharmaceutical company whose healthcare products are used daily by up to 150 million people around the world.

“Using Informatica solutions to reduce data processing time and improve the quality of customer data increases the efficiency of our sales planning process by 40 percent.”

— Senior Director, Information Management, Insights & Analytics, Multinational Specialty Pharmaceutical Company

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Goals

Unite a life sciences company that has grown through acquisitions with a single source of truth for customer data to facilitate better business decisions

Remove the burden of customer data management and updates from 1,600 field sales reps so they remain focused on customers

Increase revenue by improving sales planning efficiency and enabling reps to target healthcare customers at the right time by enabling a 360-degree view of customers

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Solutions & Results

Implement Informatica Master Data Management (MDM) and Informatica MDM – Customer 360 to deliver consistent, trusted data to business units

Cleanse data with Informatica Data Quality and automatically verify and enrich customer contact data with Informatica Data as a Service

Use Informatica Cloud Data Integration to bring together HCP/HCO data from Veeva, Salesforce, third-party data sets, and AWS data lake

Ability to better compete in the fast-moving, data-driven pharmaceutical and life sciences industries

Enhances sales team engagement with customers by providing more accurate, timely, relevant data

Helps grow revenue by reducing sales planning cycle from 10 weeks to 6 weeks, giving sales reps a 4-week advantage