Multinational Specialty Pharmaceutical Company
Multinational specialty pharmaceutical company whose healthcare products are used daily by up to 150 million people around the world.
“Using Informatica solutions to reduce data processing time and improve the quality of customer data increases the efficiency of our sales planning process by 40 percent.”
— Senior Director, Information Management, Insights & Analytics, Multinational Specialty Pharmaceutical Company
Goals
Unite a life sciences company that has grown through acquisitions with a single source of truth for customer data to facilitate better business decisions
Remove the burden of customer data management and updates from 1,600 field sales reps so they remain focused on customers
Increase revenue by improving sales planning efficiency and enabling reps to target healthcare customers at the right time by enabling a 360-degree view of customers
Solutions & Results
Implement Informatica Master Data Management (MDM) and Informatica MDM – Customer 360 to deliver consistent, trusted data to business units
Cleanse data with Informatica Data Quality and automatically verify and enrich customer contact data with Informatica Data as a Service
Use Informatica Cloud Data Integration to bring together HCP/HCO data from Veeva, Salesforce, third-party data sets, and AWS data lake
Ability to better compete in the fast-moving, data-driven pharmaceutical and life sciences industries
Enhances sales team engagement with customers by providing more accurate, timely, relevant data
Helps grow revenue by reducing sales planning cycle from 10 weeks to 6 weeks, giving sales reps a 4-week advantage
