Multinational specialty pharmaceutical company whose healthcare products are used daily by up to 150 million people around the world.
“Using Informatica solutions to reduce data processing time and improve the quality of customer data increases the efficiency of our sales planning process by 40 percent.”
Senior Director
Goals
- Unite a life sciences company that has grown through acquisitions with a single source of truth for customer data to facilitate better business decisions
- Increase revenue by improving sales planning efficiency and enabling reps to target healthcare customers at the right time by enabling a 360-degree view of customers
- Remove the burden of customer data management and updates from 1,600 field sales reps so they remain focused on customers
Solutions & Results
- Implement Informatica Master Data Management (MDM) and Informatica MDM – Customer 360 to deliver consistent, trusted data to business units
- Use Informatica Cloud Data Integration to bring together HCP/HCO data from Veeva, Salesforce, third-party data sets, and AWS data lake
- Enhances sales team engagement with customers by providing more accurate, timely, relevant data
- Cleanse data with Informatica Data Quality and automatically verify and enrich customer contact data with Informatica Data as a Service
- Ability to better compete in the fast-moving, data-driven pharmaceutical and life sciences industries
- Helps grow revenue by reducing sales planning cycle from 10 weeks to 6 weeks, giving sales reps a 4-week advantage
Products & Services
Informatica Multidomain MDM
Tackle complex issues head-on with complete and accurate views of business-critical master data.
Informatica MDM – Customer 360
Discover how to strategically manage, visually explore and securely share customer data to deliver great customer experience.
Informatica Intelligent Cloud Services
Reimagining iPaaS with critical end-to-end cloud data management and a microservices architecture
Informatica Cloud Data Integration
Intelligent, automated, high performance, multi-cloud data integration at scale
Informatica Data as a Service
Confidently connect with customers using verified & enriched contact data.
Informatica Data Quality
Ensure consistently high data quality across cloud and on-premises data sources.
