VIVO

VIVO is the largest mobile telecommunications company in the southern hemisphere. With more than 60 million customers, VIVO is the market leader in Brazil with almost 30% market share. The company has the largest coverage in Brazil with 3,647 municipalities and more than 11,000 points of sale.

“The Informatica Platform gave VIVO the means to effectively capture, service, and retain more than 60 million customers. The Informatica Platform is the data integration engine of our business intelligence platform and is helping to turn VIVO into a data-centric enterprise.”

— Daniela Calaes, Senior Manager of Business Intelligence Systems, VIVO

Business Need

Accelerate and streamline time to value from business acquisitions.

Lower costs and increase margins in Brazilian telecommunications market.

Reduce customer churn and increase revenue per customer.

Challenges

Enable individuals to easily access information for monitoring, analysis, reporting, and decision-making purposes.

Increase operational efficiency.

Solutions & Results

Improved targeted marketing campaigns, boosting revenue by 30% annually.

Reduced time to market for new marketing campaigns by 75%.

Lowered bad debts, which led to a reduction in annual write-offs and a 24% reduction in intentional default. Reduced network operation maintenance costs by 20%.

Reduced the number of staff involved in manual work to generate reports by 50%.

Lowered operational costs by $1.2 million per year through enhanced direct marketing processes.

Technologies Used

Informatica PowerCenter Real Time Edition

Integrates and provisions operational data in real time.

Informatica PowerCenter Pushdown Optimization Option

Optimizes database assets by “pushing down” data transformation processing into any relational database.

Informatica PowerCenter Enterprise Grid Option

Exploits grid computing architectures for data integration.

Success Stories

Access Health CT

Access Health CT drops uninsured rates by 50 percent

Western Union

Western Union built a data platform based on Hadoop and Informatica Big Data Edition

Citrix

Citrix uses Informatica solutions to gain complete customer insight on all products