Weltbild GmbH is an internationally successful media and mail-order company. Over the past year, the company has grown to 6,900 employees in Germany and abroad and has generated revenue in excess of €1.6 billion (as of June 30, 2007). and outsourced service provision.
“The Informatica identity resolution technology provides the best results for discovering duplicates. Also, it is the best tool when planning the size of the mailing campaigns, such as new customer mailings to a specific target audience.”
— Thomas Seelmann, Manager, Address Management, Weltbild GmbH
To ensure sustained customer satisfaction, Weltbild wanted to ensure the delivery of only one catalog per residence.
Avoid unnecessary production and postal costs.
Delete duplications from a marketing database.
Identified duplicate identity records across multiple languages.
Reduced unnecessary mailing costs.
Increased customer satisfaction.
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