c07-customer-stories

Weltbild GmbH

 


Weltbild GmbH is an internationally successful media and mail-order company. Over the past year, the company has grown to 6,900 employees in Germany and abroad and has generated revenue in excess of €1.6 billion (as of June 30, 2007). and outsourced service provision.

“The Informatica identity resolution technology provides the best results for discovering duplicates. Also, it is the best tool when planning the size of the mailing campaigns, such as new customer mailings to a specific target audience.”

— Thomas Seelmann, Manager, Address Management, Weltbild GmbH

org-chart-icon.png

Business Need

 

 

To ensure sustained customer satisfaction, Weltbild wanted to ensure the delivery of only one catalog per residence.

Avoid unnecessary production and postal costs.

challenges_icon.png

Challenges

Standardize addresses.

Find duplicates.

Delete duplications from a marketing database.

airplane-icon.png

Solutions & Results

Identified duplicate identity records across multiple languages.

Reduced unnecessary mailing costs.

Increased customer satisfaction.

tech_use_icon.png

Tehnologies Used

Informatica Identity Resolution

Informatica Identity Resolution increases operational efficiency and effectiveness with highly accurate, multilanguage identity data.

Success Stories

cc01-cancer-council-of-australia.png
Cancer Council of New South Wales

The Cancer Council of New South Wales accurately identified patient records across 54 pathology laboratories

cc01-queensland-police-service.jpg
Queensland Police Service

The Queensland Police Service saved 79 years of manual merging time and more than $4.4 million in staff salaries

cc01-utah-department-health.png
Utah Department of Health

The Utah Department of Health freed resources to focus on research collaboration and new health reform initiatives