Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today introduced Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), designed to embed data integration into the next generation of applications for the integrated information age. Vibe delivers competitive advantage to customers by allowing them to take advantage of ever evolving data integration technologies and innovations without having to recode. Vibe enables users to harness data in applications, business processes and connected devices.
Vibe is the VDM engine that powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Only Vibe:
“Today organizations are looking to unleash their potential by quickly turning raw data into intellectual property they can use for business advantage,” said Marge Breya, executive vice president and chief marketing officer, Informatica. “Vibe transforms our customers from simply managing data as an asset into organizations which use information integration as a strategic competitive advantage to build and expand their business.”
The VDM concept encapsulated in Vibe has been integral to the Informatica Platform since its inception. A VDM works by separating the data integration instructions, which map out the business logic for handling data, from the underlying execution technology. In other words, map the logic once, and then deploy it on-premise, in the cloud, on Hadoop, in batch or real-time, all without having to make code changes.
The “Map Once. Deploy Anywhere.” capabilities inherent to Vibe drive:
The continuing innovation in data integration and information management has catapulted Vibe from behind-the-scenes technology to a must-have architectural foundation for a wide variety of use cases. Examples of how Vibe is solving customer challenges include:
Vibe is a technology made for the integrated information age. Looking ahead, Vibe will drive:
Industry leaders, customers and partner support Informatica Vibe.
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Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informatica and http://twitter.com/InformaticaCorp.
Note: Informatica, Informatica Vibe, Informatica Platform, Informatica PowerCenter, Informatica Cloud and Informatica World are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.