Leading Telecommunications Company

One of Australia’s largest telecommunications companies, this organization offers market-leading technologies including mobile, telephony, broadband, satellite, and subscription television.

“With Informatica, we have a clear strategy and direction to add value and to engage more closely with our customers.”

- Director

Enterprise Information Management, Leading Telecommunications Company

Goals

Deliver on customer expectations for personalized, omnichannel service interactions across websites, phone, email, mobile, and chat
Enable the business to quickly identify trends, patterns, and events

Adapt and stay competitive as market forces transform the Australian telecommunications industry

Solutions & Results

Informatica MDM master’s customer data to engage with customers consistently across all channels
Informatica Data Engineering Integration helps build an enterprise data lake
Boosted revenue streams and Net Promoter Scores (NPS) by offering new and exciting products and services

Informatica PowerCenter allows better understanding of what customers want and need through richer data analytics
Enhanced customer experiences and helped build loyalty with personalized service regardless of channel
Supported big data initiatives as users find, manage and create data that is usable in a data lake

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Products & Services

Informatica Multidomain MDM

A master data management solution is the glue that binds your systems and information together. It’s the single source of truth for your data-driven digital transformation, providing trusted, accurate, complete data for your customer experience program, marketing and sales operations, omnichannel retailing, supply chain optimization, governance efforts, compliance initiatives, and more.

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