Vitakraft

Based in Germany, Vitakraft is a leading manufacturer of pet food and one of the most successful companies in the pet industry. Every day about 1.2 million Vitakraft products are produced and sold in 50 countries around the world.

“Three key reasons why we chose Informatica MDM - Product 360 were the fully configurable user interface, the ability to combine text and images together, and to review and make edits within a channel preview screen before publishing.”

Heiko Cichala

Team Lead PIM, Vitakraft

Business Need

Enable customers to find products quickly and easily to drive customer satisfaction and revenue.
Empower employees to deliver media-rich content where and when it’s needed.

Maintain complete product information across all sales channels.

Challenges

Efficiently deliver product data across departments, locations, and sales channels.
Provide employees self-serve access to a centrally managed media database.

Supply online, catalog, and retail outlets with complete, accurate, media-rich product information in real time.
Simplify and speed up GDSN data exchange.

Solutions & Results

Increased agility and competitiveness with an interactive catalog.
Eliminated 100% of duplicate entries and redundant processes in product data management.
Reduced time to handle GDSN-error protocols from an average of three days to a few minutes.

Accelerated and improved process efficiency by centralizing access for all international locations and collaborators on Product 360.
Significantly simplified and optimized GS1 data exchange with retailers and distributors.

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