Founded in 1913 in Zürich, Switzerland, Elektro-Material is the market leader in business-to-business (B2B) Swiss electrical wholesale, offering smart home technology, lighting products, household appliances, tools and safety equipment, solar panels, and e-mobility solutions for electric vehicles.

“We’ve doubled our sales through digital channels in the past two years, and Informatica MDM - Product 360 played a big role in driving that achievement. We can be certain customers have all the information they need to make a confident purchase.”

—Frank Schmäh, Head of Product Data Center, Elektro-Material


Business Need

Feed legacy ERP system with high-quality product data

Import structured data in BMEcat format

Use a web client to make data available to more stakeholders



Offer customers rich product information through any channel, thereby increasing sales and ability to compete with improved B2C shopping experiences

Improve time to market by onboarding suppliers and products faster and with less manual effort

Enable a five-person team to continue to manage product data for 300,000 SKUs without outside assistance or additional headcount


Solutions & Results

Doubled digital channel sales volume in just two years by providing customers with complete and accurate sets of product attributes and images

Enables 4x faster launches of new products and onboarding of entire product catalogs from 900 suppliers in hours versus months

Positions product data team to handle an 8x increase in product data within the next year


Products & Services

MDM - Product 360

Product 360 offers a powerful PIM solution that enables business users to more efficiently acquire, author, and publish product information, anywhere.

Data Quality

Fuel all of your most important business initiatives with high-quality, trusted, and governed data.

Success Stories


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