Ltd is one of India's first pure-play consumer Internet companies. Its flagship brand, BharatMatrimony, is the one of the largest and most trusted national brands with more than 4,000 associates serving over 3 million active members. BharatMatrimony delivers matchmaking services to users in India and the Indian diaspora through its websites, mobile sites, and mobile applications, which are complemented by an on-the-ground network of 140 retail centers. The BharatMatrimony Android mobile application has achieved more than one million installs. With a strong leadership in matchmaking, the company has been expanding into the highly disparate $55 billion marriage services industry. The goal is to build a billion-dollar company and a long-lasting institution with a legacy for the generations to come.

“At, Informatica is the first port of call for data integration. Informatica gives us a high-performance, stable, and easy-to-use data platform. We are able to meet customer demand and scale up for key projects and campaign launches”


Head Decision Support System,
Business Need
  • Consolidated customer payment, profile, and login activity for marketing campaign lead management
  • Enterprise-wide strategic and operational daily report delivered by 4 A.M. local time
  • Campaign lead management daily report delivered before : 6 A.M. local time
  • Integrate data and provide consistent performance for marketing campaign engine
  • Provide a single development platform and IDE for structured and unstructured data integration
  • Support structured and unstructured sources of data for enterprise data warehouse
  • Deliver scalable data integration for real-time and batch process
Solutions & Results
  • Replaced existing ETL with Informatica PowerCenter, eliminating down time, and adding the ability to launch 5 to 10 additional marketing campaigns at no additional cost
  • High-performance enterprise data warehouse
  • Informatica Big Data Management integrates large unstructured data into a data lake for quick insights for the data science and product teams

Products & Services

Data Engineering

Build intelligent, cloud-native data pipelines at scale for AI and analytics.

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