RBC Wealth Management

In the United States, RBC Wealth Management operates as a division of RBC Capital Markets, a subsidiary of Royal Bank of Canada. Founded in 1909, RBC Capital Markets is a member of the New York Stock Exchange, the Financial Industry Regulatory Authority, the Securities Investor Protection Corporation, and other major securities exchanges. RBC Wealth Management U.S. has $353 billion in total client assets with approximately 1,800 financial advisors operating in 200 locations in 42 states.

“We wanted to get a broader view of our clients to enable a next-generation digital experience, and Informatica MDM allowed us to do that.”

— Nate Parlin, Director of Entity Master & Account Opening and Servicing, RBC Wealth Management


Business Need

Expedite client onboarding and collaboration

Enable a better wealth planning experience for clients

Create trusted information about clients, their households, beneficiaries, and trusts



Enhance the digital experience for clients and financial advisors by obtaining a single view of customers across separate business product platforms

Modernize to improve client communications and outreach by providing consistent, accurate, current, and reliable client information

Govern, centralize, and standardize reference data sets to help improve operational efficiency, reporting, and compliance


Solutions & Results

Informatica Master Data Management (MDM) with embedded Informatica Data Quality improves the integrity and accessibility of client data

Informatica Data as a Service (DaaS) verifies and enriches customer email, phone, and address information

Informatica Reference Data Management Accelerator manages the complete lifecycle of reference data sets

Provides a better financial management experience for clients and financial advisors; reduces client onboarding process from days to minutes

Increases the overall quality and completeness of client data to improve service experiences

Improves operational efficiency, reporting, and compliance by establishing consistent enterprise standards for reference data


Products & Services

Informatica Multidomain MDM

A master data management solution is the glue that binds your systems and information together. It’s the single source of truth for your data-driven digital transformation, providing trusted, accurate, complete data for your customer experience program, marketing and sales operations, omnichannel retailing, supply chain optimization, governance efforts, compliance initiatives, and more.

Informatica Data Quality

Ensure end-to-end support for growing data quality needs across users and data types with AI-driven automation.

Informatica Data as a Service

Data as a Service (DaaS) helps organizations of all sizes verify and enrich their data so they can confidently engage with their customers. With customer experience and engagement a top focus across all industries, ensure that messages and products make it to their intended targets via postal mail, email, or phone.

Success Stories

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Financial Services Company Drives Customer-First Approach

Union Bank of the Philippines

Union Bank of the Philippines Drives 12x Higher Revenue with Digital Transformation

SulAmerica Seguros - Customer Success Story | Informatica

Insuring Success: SulAmérica Consolidates Insurance Policy Data, Personalizing Service Across Lines of Business