MDM – Reference 360


Master Data Management (MDM) – Reference 360 is a native cloud MDM solution preconfigured to take control of reference data. Manage and unlock the true value of reference data sets by centrally defining, managing, governing, and sharing.

Empower business users

Give business users a friendly user interface for self-service reference data so they can strategically manage reference data sets, the hierarchies, and cross-walks. This is an enterprise-ready, flexible, and extensible end-to-end solution for managing the complex life cycle of reference data sets. 

Governance and compliance

Define, manage, and secure reference data sets to ensure accurate data is used for regulatory and compliance reporting. Remove reference data inconsistencies in enterprise applications and operational overhead involved in managing reference data.

End-to-end governance

Control the quality and govern the complete life cycle of reference data sets. Manage reference data history, catalogues, and versions. Allow authoring of reference data using configurable workflows and measure the business impact.

Cost- and time-efficient 

Save time and energy by delivering high quality reference data securely to all the enterprise applications and business processes that need it. Role-based approval and publishing workflows ensure reference data is treated as a strategic priority.

Key Features

  • Complete capabilities in the cloud: Ensure performance, scalability, and productivity needed for reference data.
  • End-to-end data platform: Built on the industry’s only end-to-end MDM solution with embedded data integration, data quality, business-process management, and data security.
  • Designed for business: MDM and workflows designed for business self-service for the most demanding initiatives in every industry.  
  • Industry’s best match & merge: Robust and flexible framework matches and merges data from new types and sources to determine the best version of the truth.


Customer Success Stories


CHRISTUS Health uses an enterprise information management system to efficiently capture, normalize, and interrogate data

Fannie Mae

Informatica helped Fannie Mae ensure clean and correct data is collected and integrated from 100+ data sources

Weatherford International

Weatherford is one of the largest multinational oilfield service companies providing innovative solutions, technology and services to the oil and gas industry.

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