Product information management (PIM) has evolved dramatically. The category, once centered on catalog management and syndication, is now the heart of AI-driven commerce. We believe this recognition as a Leader in this Magic Quadrant reflects what Informatica Product 360 has delivered for enterprise customers for years.

As AI transforms customer expectations and business operations, the quality of the data feeding those models is everything. Incomplete product listings, inconsistent attributes, and abandoned transactions all trace back to the same root cause: untrustworthy product data. When that data is clean, governed, and complete, every downstream experience, whether a human shopper or an AI agent, gets it right the first time.

That’s why we’ve evolved Product 360 into Agentic PIM, taking the automation that has driven digital commerce value to a new level of speed, simplicity, and precision. Product 360 puts its own agents to work to:

• Catch errors before they reach buyers by onboarding, classifying, and enriching product data automatically.
• Power personalized recommendations and conversational AI shopping agents by governing multidomain master records, unifying across product, supplier, customer, location, and material data.
• Give people and agents trusted product data through conversational, agentic experiences in the collaboration tools they already use via headless capabilities, with no need to log into a separate system.

The result is trusted product data for AI-driven commerce: accurate, explainable, and scalable outcomes that every person, channel, or AI agent can trust and act on.

What sets Product 360 apart isn’t any single capability. It’s how everything works together. Informatica Product 360 combines specialized PIM usability with multi-domain master data management (MDM) scale and vendor-neutral open interoperability. Human-in-the-loop agentic workflows make that platform depth an advantage, not a barrier, across diverse user roles. Now as part of Salesforce, it unites best-in-class CRM, customer MDM, PIM, and commerce natively on one platform, connecting product experience and customer experience.

That philosophy shows up in below areas where customers tell us they feel the difference most:

• Build on a trusted multidomain foundation: Give every AI agent one governed source of truth, built natively on multidomain MDM. Stay in control with clear data ownership and lineage, while a centralized rule engine governs, validates and enriches golden records.
• Launch faster with AI agents: Cut product launch time from days to minutes by having the Product Experience Agent auto-classify products into category hierarchies and extracting attribute values from unstructured PDFs and fact sheets. And scale enrichment and translation with CLAIRE governed by an orchestration rule engine with full lineage on every change.
• Reach every channel: Build on existing prebuilt data pool integrations and extend them further through headless delivery via our own MCP server, reaching front ends people and agents already use today, like Slack and Microsoft Teams. The architecture is designed to support any destination, including marketplaces and retailer channels, without point-to-point integration work.
• Accelerate time to value with industry accelerators: Prebuilt taxonomies, templates, and ERP connectors tailored to retail, B2B distribution, and manufacturing get you to a governed data foundation faster, before AI agents take over classification, enrichment, and translation.

Whether you’re a multibrand retailer managing sprawling catalogs, a B2B distributor onboarding thousands of SKUs, or a manufacturer navigating evolving regulatory requirements, Informatica Product 360 is built to help you turn complex product data into a competitive advantage.

Our commitment to a vendor-neutral, multidomain platform guides everything we build. Our multi-domain platform works across every cloud and connects to the AI and agentic commerce capabilities, so you can scale without being locked in. That’s what it means to be a partner, not just a vendor.

We invite you to read the full 2026 Gartner Magic Quadrant for Product Information Management Solutions report to learn why Salesforce is named a Leader. Then, let's talk about what we believe that means for your business.

Download your complimentary copy of the Gartner Magic Quadrant for Product Information Management Solutions to learn more.

^{Gartner, Magic Quadrant for Product Information Management Solutions, Jason Daigler, Greg Carlucci, Nicholas Mortensen, 12 October 2026.}

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