Informatica Named a 2022 Gartner® Peer Insights™ Customers’ Choice for Data Masking

Last Published: Aug 10, 2022 |
Nathan Turajski
Nathan Turajski

Senior Director, Product Marketing, Data Governance & Privacy

Informatica Chosen to Protect Sensitive Data, Enabling Trusted Data Sharing

It’s a key challenge for chief data officers (CDOs) at modern organizations everywhere. How can they assure the trustworthiness of data? Many of them start by looking for trustworthy partners. Vendors with a track record of integrated data management capabilities that help build trust. And data governance spans multiple disciplines from data cataloging to data mastering. To make the CDO’s short list, you must meet broad data stewardship requirements for the complex use cases that generate enterprise value.

Data management success relies on more than best-in-class products. These products must interoperate seamlessly to accelerate time to value. After all, if you’re mired in IT integration projects, you don’t have a lot of time to generate value from critical data-driven workloads. Whether scaling out data cataloging for DataOps or expanding on data quality, trusted data is foundational at each step. To accelerate sharing data intelligence, the data needs to be democratized for use. That’s the best way to empower data consumers to drive successful, trusted business outcomes.

That is why we are so excited that our customers have recognized informatica as a Customers’ Choice in the 2022 Gartner® Peer Insights™ Voice of the Customer: Data Masking report, giving us an overall rating of (4.3 of 5), based on 47 reviews as of April, 2022.

We believe this distinction describes our customers' feedback about their experiences and expectations from Informatica Cloud Data Masking and Cloud Test Data Management. Data trust is enabled by working with protected, private, information — making data masking critical to a wide range of proper and safe uses that align to enterprise policies. And with data security that interoperates as a powerful extension of Informatica’s Intelligent Data Management Cloud (IDMC), our customers have the best of all worlds.

Why is Data Security Important in the Cloud?

When migrating workloads to the cloud, data security is critical. To deliver the value creation opportunities that data consumers expect, you must be able to protect and secure trusted data both on premises and in the cloud. You cannot lose privacy and compliance controls simply because applications are now deployed cloud native. Fortunately, organizations using Informatica Cloud Data Masking and Cloud Test Data Management benefit in important ways.

  • Best in class data protection capabilities to accelerate trusted data sharing
  • Integrated cloud data governance and privacy to help manage proper exposure
  • Seamless integration that accelerates time to value when expanding use cases.

Let’s take a closer look at what this means in practice.

Integrated Data Masking vs. Silo Solutions

Organizations have many choices when considering cloud data protection and there is no shortage of competent solutions available. But what differentiates Informatica and delights data stewards is the ability to seamlessly enable highly rated data masking capabilities within the broader framework of a world-class metadata management solution. In this way, data protection is not an afterthought, but a transparent aspect of broader DataOps initiatives.

Data masking that accelerates time to value for data use helps you more quickly realize the endgame of helping put safeguarded data in the hands of data consumers across the organization, rather than increasing data exposure risks that result from misuse or loss. Informatica customers that are already on a cloud modernization journey benefit with a one-stop shop on IDMC that makes it easy to integrate data masking.

But let’s take a closer look at what our customers have to say in the latest Gartner Peer Insights: Voice of the Customer for Cloud Data Masking and Test Data Management.

The Informatica Difference — What Our Customers Say

Our success is a direct result of our customers who can democratize and share trusted data with confidence for value creation opportunities. Whether improving data analytics or customer experience, data is the lifeblood of today’s digital transformations.

With Cloud Data Masking, you have a general-purpose solution to protect sensitive data to make it available for use. And with Cloud Test Data Management, Informatica can help you discover, create, and subset test data; visualize test data coverage; and protect data.

Here's what our customers say about Cloud Data Masking:

  • Incredibly Fast Data Masking Tool
    “What we appreciate best is that such a multi-cloud data integration solution has always been available to us, whether we want to work on-premises or in the cloud, to help us optimize our data transformation procedures.”
    Senior Onboarding and Maintenance Specialist, Data and Analytics Industry
  • All Purpose Marketing Tool
    “After all, it not only saves us time, but also money. The use of numerous databases is rather simple.”
    IT Service Management Consultant, IT Services
  • Intelligent Analytics And Data Masking System
    “The expense and risks of compliance regulations can be considerably reduced with the Informatica Cloud Data Masking platform and automation of data control is also possible.”
    International Sales & Marketing Director, IT Services

We think, with Informatica Cloud Test Data Management, you don’t have to sacrifice world-class capabilities for speed and ease of use to meet today’s data security risk and privacy compliance standards.

And here’s what one of our customers had to say about Cloud Test Data Management:

  • A Masking Tool with Great Capabilities
    “Improve compliance & risk management, Enhance decision making, Improve business process outcomes, Drive revenue growth, Drive innovation, Create internal/operational efficiencies” when, “scope of protection and masking goes far beyond what is believed.” System Analyst, IT Services

Want to Learn More?

Learn how today’s leading businesses mitigate risks as part of a broad data governance and privacy program. And check out some of our customer success stories, including:

Innovative companies are getting ahead of their competition — and with data masking to help protect sensitive data, this means improving time to value for opportunities that depend on working with trusted data.

Learn from industry experts and see why we think peers named Informatica as the 2022 Gartner Peer Insights Customers’ Choice with these further resources:

You can also read more about what our customers have to say about us. Visit the 2022 Gartner Peer Insights platform for more Cloud Data Masking and Cloud Test Data Management reviews to help start your journey.



2022 Gartner Peer Insights ‘Voice of the Customer’: Data Masking, Peer Contributors, 30, June 2022

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark, and PEER INSIGHTS is a trademark and service mark, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

First Published: Aug 10, 2022