Customer 360 solutions for data-fueled experiences

Understand your customer at every stage of their journey

We help CX leaders overcome significant data challenges to meet high customer expectations and demands.

Customer 360 innovates with deeper insights

Achieve tangible business benefits with a single customer view at enterprise scale

Better Experiences

Create experiences that attract, retain, and grow your customer base

Improve Loyalty

Build loyalty through consistent interactions fueled by an intelligent 360-degree customer view

Broader Visibility

Gain visibility into the relationships your customers have that matter most

Greater Conversions

Optimize resources and increase conversions through more targeted, relevant marketing offers

Increased Profitability

Align your sales and service resources more precisely with customer needs and opportunities

Faster Innovations

Accelerate your digital transformation initiatives with trusted customer data across your applications and channels

Speed Deployment

Out of the box extensible customer data model with smart fields for rapid time to value

Speed Deployment
Intelligent Enrichment

Intelligent Enrichment

Green checkmark capabilities to verify, standardize, and enrich customer records for a complete profile

Next-Gen Matching

Highly accurate AI-powered matching combined with best-of-breed declarative match rules engine

Next-Gen Matching
Simplify Stewardship

Simplify Stewardship

Simplified data stewardship through a single business user interface

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Learn how intelligent customer data management solutions from Informatica can help you deliver powerful insights today and scale to meet your challenges tomorrow.

2021 Gartner® Critical Capabilities for Master Data Management Solutions

Our customers’ success is our greatest success

“Centralizing our master data using Informatica simplifies data stewardship and governance, enables more consistent use of data to drive the business, and makes it easier to calculate important KPIs such as customer data integration.”

Gary Desai

CIO, Discount Tire

Recommended Customer 360 resources

Analyst Report
A CDO’s Guide to Customer Intelligence

White Paper
The New CX Norm in a Post-COVID World 

Customer 360 for Dummies

Data Sheet
Customer 360 SaaS


Extend your customer data management strategy

Product 360 (PIM)
Manage complex product content across distribution channels and at scale.

Supplier 360
Streamline vendor & supplier information management with a single, trusted data source.

Finance 360
Cloud-native finance data management that combines MDM and AI-powered automation.

Reference 360
Manage and unlock the true value of reference data sets by centrally defining, managing, and sharing.

Multidomain MDM
Tackle complex issues head-on with complete and accurate views of business-critical master data.

Data Solutions for the Life Sciences Industry
Discover how you can leverage our data management solutions in the life sciences industry to fuel R&D, develop new therapies faster, and more.

Identity Resolution
Use highly accurate, multilanguage identity data to discover nonobvious connections.

Data as a Service
Confidently connect with customers using verified & enriched contact data.

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