What Happens in Vegas? Business Initiative Breakouts You Shouldn’t Miss at Informatica World 2023

Last Published: May 04, 2023 |
Antonia Renner
Antonia Renner

Sr. Principal Solutions Marketing Manager

It’s almost time to kick off Informatica World 2023, and our team has been working tirelessly to create an exciting agenda for attendees. As a member of the marketing team, I help manage the business initiative breakout sessions. It's been inspiring to work closely with customers to help showcase their stories. They will take the stage in a few short days to share real-world examples of how they leveraged Informatica Intelligent Data Management Cloud ™ (IDMC) to overcome challenges and achieve business outcomes.

Whether you're interested in customer experience, 360-degree views of your business, supply chain optimization, omnichannel commerce or risk and compliance, there’s a session for you. Below is a summary of all the breakout sessions related to key business initiatives and common use cases. If you are lucky enough to join us in person at the Venetian in Las Vegas, consider adding these to the list as you’re building your schedule for the week.

Business Initiative: Improving Customer Experience

1. Creating Seamless Experiences with MDM SaaS

Northern Arizona University (NAU) is working to build seamless student and staff experiences by adopting hyperautomated business processes aligned with strategic engagement and master data. Kevin Hayes, MDM and Data Integration Manager, will share how NAU uses IDMC to deliver data from PeopleSoft systems into Salesforce systems. This allows them to build the student lifecycle around opportunities used to target student success.

Tuesday, May 9, 2023; 10:30 - 11:10 a.m.; Bellini 2102

2. How ServiceNow Delivers Real-Time Digital Experiences with Master Data

ServiceNow's cloud-based platform leverages master data management (MDM) to deliver more personalized digital experiences, streamline operations and enhance customer engagement in real-time. By centralizing accurate and up-to-date customer and product data, ServiceNow drives business outcomes and achieves operational efficiency. In this session, Vipul Agochiya, Head of Enterprise Data Services, will share how ServiceNow is transforming the digital landscape by leveraging MDM in real time.

Tuesday, May 9, 2023; 2:30 - 3:10 p.m.; Bellini 2102

3. INFA@INFA: How Informatica Enhances Lead Engagement, Lead Quality and Lead Conversion

Most organizations adopt a multi-channel strategy for lead generation, but contact and lead data have different levels of quality. In fact, the accuracy of contact data erodes by 2.5% each month. In this session, you'll learn how to cleanse, enrich, score and route leads for go-to-market teams using Informatica MDM, Cloud Data Integration, Cloud Data Quality and third-party data. Go beyond the basics and execute targeted, personalized campaigns to improve customer engagement and conversion rates.

Wednesday, May 10, 2023; 3:30 - 4:10 p.m.; Bellini 2004

4. INFA@INFA: How Informatica Takes a Modern Approach to Achieve a True Customer 360 View

Building a 360-degree view of the customer is one of the most important and aspirational goals for any business. But getting to it is much harder and less clear than most people think. In this session, you will learn how we at Informatica are using our own products to get to know our customers better, as accounts and as individuals across the business.

Wednesday, May 10, 2023; 2:30 - 3:10 p.m.; Bellini 2102

Business Initiative: Achieving a 360 Degree-View of the Business

1. Data Modernization: From Technology Drivers to Business and Customer Value

Export Development Canada (EDC) partnered with Informatica to help drive data modernization initiatives with SaaS. EDC quickly shifted from a technology-centric view to a focus on business and customer value. Simon Roy, Vice-President, Enterprise Data Strategy and Modernization, and Leith Higdon, Director, Data Modernization & Enablement, will share how EDC now solves business problems through the use of rapid releases and interactive proof-of-value

Wednesday, May 10, 2023; 11:30 a.m. - 12:10 p.m.; Bellini 2102

2. Improving Commercial Processes with a Scaling 360 Degree

Donald Ogisi, Director, Head of MDM Products – Customer Engagement at Boehringer-Ingelheim (BI), and Amit Singh, Informatica Life Sciences Leader at Deloitte Consulting, will share how BI, a global pharmaceutical company, created a 360-degree view of its customers to enhance commercial processes and go-to-market strategies. The cloud-hosted MDM solution combined data sources with customers' consent to opt-in to marketing campaigns. It scaled to 50+ countries while ensuring data privacy regulation compliance.

Tuesday, May 9, 2023; 11:30 a.m. - 12:10 p.m.; Bellini 2102

3. Panel: How to Achieve Rapid and Tangible Results from MDM SaaS

In this breakout session, we have a panel discussion with Peter Redeker, Head of Analytics, Data & Data Integrations at BayWa r.e., a leading global renewable energy developer and solutions provider, and Taryn Stebbins, Director Data Strategy & Master Data at Fragomen, an immigration business service provider. Ron Matusof, VP, Advanced Customer Engineering at Informatica, will be moderating and discussing the best ways to start and develop a corporate cloud-first MDM data strategy and how to achieve tangible results quickly, drive growth and operational excellence and gain trusted data insights.

Tuesday, May 9, 2023; 3:30 - 4:10 p.m.; Bellini 2102

Business Initiative: Managing Risk and Compliance

1. How AgFirst Mitigates Risk and Compliance with Customer Mastering

What's the best way to understand your risk? How can you be sure you're following the rules? For wholesale lender AgFirst, getting the answers to those questions meant they needed to know more about their customer relationships. In phase one, they gained that clarity about their customers with Informatica Reference 360 and Customer 360 SaaS. Mike Craft, Sr. Product Director Business Information Solutions at AgFirst, and Greg Mancuso, Director MDM Services at Huron, will share how they plan to expand their success and add source systems to support member bank business operations with greater efficiency.

Wednesday, May 10, 2023; 10:30 - 11:10 a.m.; Bellini 2102

2. Compliance and Efficiencies: Amgen's Game-Changing Approach to IDMP and Connected Product Data Management

Reddy Balasani, Principal Architect, Technology & Innovation Enterprise Data Management at Amgen, and Subhransu Pani, Business Technology Solutions Manager at ZS Associates, will share how Amgen's adoption of ISO's Identification of Medicinal Products (IDMP) compliance framework resulted in increased operational efficiencies and improved interoperability across functions. The IDMP framework allows for downstream reuse of product data and a connected data fabric for data exchange between Informatica MDM and other enterprise systems. Learn how Amgen was one of the first in their industry to enhance their MDM framework for regulatory data management, making it IDMP compliant.

Wednesday, May 10, 2023; 3:30 - 4:10 p.m.; Bellini 2102

Business Initiative: Optimize Supply Chains and Boost Digital Commerce and Omnichannel Sales

1. Winning Strategies for Business Buy-In: Product Information Management Use Cases

Are you struggling to convince your organization to invest in product information and master data management? Experienced business leaders from two multi-brand retail organizations, including Super Retail Group, will share their best practices and strategies that helped them successfully gain business buy-in for product mastering use cases. Gain insights into how to communicate the value of product information management and make a compelling case for investment in this critical area of your business.

Tuesday, May 9, 2023; 1:30 - 2:10 p.m.; Bellini 2102

2. Supply Chain Efficiency Initiative: Streamlined Supplier Onboarding for Faster Time to Market at RNDC

Nate Perryman, Enterprise Data Governance at Republic National Distributing Company (RNDC), and Adam Sigg, Data Management Practice Leader at Huron Consulting Group, explain how Informatica Supplier 360 helps the second-largest distributor of premium wine and spirits in the U.S. automate and speed-up supplier information management workflows. RNDC now onboards suppliers faster with improved data quality and enriches supplier data with Dun & Bradstreet insights, harmonizing the data across five ERPs. RNDC is now creating consistency across its 31 markets based on centralized and governed master data.

Wednesday, May 10, 2023; 1:30 - 2:10 p.m.; Bellini 2102

Next Steps

In addition to those listed above, there will be many more presentations at our biggest event of the year, including technical best practices, data strategies and trends, what’s new sessions, roundtables and deep dives for you to join.

Join us at Informatica World 2023 to learn from industry experts, network with peers and gain insights that will help you take your organization to the next level. Hopefully, what happens in Vegas won’t stay in Vegas this time, and you will walk away with tangible learnings on how to drive efficiencies and increase business agility.

Explore the full list of sessions here.

First Published: May 05, 2023