Elektro-Material

Founded in 1913 in Zürich, Switzerland, Elektro-Material is the market leader in business-to-business (B2B) Swiss electrical wholesale, offering smart home technology, lighting products, household appliances, tools and safety equipment, solar panels, and e-mobility solutions for electric vehicles.

“We’ve doubled our sales through digital channels in the past two years, and Informatica MDM - Product 360 played a big role in driving that achievement. We can be certain customers have all the information they need to make a confident purchase.”

Frank Schmäh

Head of Product Data Center, Elektro-Material

Business Need

Feed legacy ERP system with high-quality product data
Use a web client to make data available to more stakeholders

Import structured data in BMEcat format

Challenges

Offer customers rich product information through any channel, thereby increasing sales and ability to compete with improved B2C shopping experiences
Enable a five-person team to continue to manage product data for 300,000 SKUs without outside assistance or additional headcount

Improve time to market by onboarding suppliers and products faster and with less manual effort

Solutions & Results

Doubled digital channel sales volume in just two years by providing customers with complete and accurate sets of product attributes and images
Positions product data team to handle an 8x increase in product data within the next year

Enables 4x faster launches of new products and onboarding of entire product catalogs from 900 suppliers in hours versus months

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Products & Services

MDM - Product 360

Product 360 offers a powerful PIM solution that enables business users to more efficiently acquire, author, and publish product information, anywhere.

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