Global Car Rental Company

This Informatica customer is a global leader in the car rental industry.

“We found that Informatica Multidomain MDM was the only solution that could meet the complexity and demands of our data-driven transformation.”

Master Data Leader

Goals

Drive global, data-driven digital transformation to grow revenue by streamlining vehicle reservations, rentals, sales, and fleet management
Improve data quality and governance and leverage data as an asset to improve forecasting models, and reduce costs

Offer convenient and positive rental experiences to more than 100 million consumers and business customers around the world

Solutions & Results

Create a global single source of truth about customers, locations of vehicles, and financials with Informatica Master Data Management
Use embedded data integration and data quality to quickly acquire data, make any required corrections, and apply governance processes
Improves B2B and B2C customer satisfaction, helping the business retain customers, grow loyalty and market share in a highly competitive industry

Provide a single view of customers and their interactions across brands, with the ability to identify consumer household and business subsidiary information
Enabled eight figures of revenue growth with a single source of information for customers, financials, and vehicle data
Empowers the business to use high-quality, governed data to offer new services, reduce risk, and lower operating costs

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