How Leading Marketers Lay the Foundation for Data-Driven Marketing Success

As the data landscape becomes increasingly complex, it takes a savvy marketer to unify data across sources, then cleanse and integrate that data into an engaging, relevant customer journey.

To successfully achieve marketing objectives like personalization and audience segmentation, you need to be confident in the quality of your customer data.

In the “Data-Driven Marketing Trends Report,” a research report from Ascend2, Dun & Bradstreet, and Informatica, marketing leaders disclose their priorities and preferred practices for yielding the highest quality data to support effective campaigns.

In the report, you’ll learn:

  • The primary objectives and most pressing challenges of marketing leaders
  • What top marketers do to optimize their data quality
  • How they use and validate varied data sources to reach their targets

Stay ahead of the curve and learn data quality standards from leading marketers—download the report today.

 

Thank you for your interest in Informatica. Please complete the form below to have this item emailed to you.

All fields are required.

Informatica will use data provided here in accordance with our privacy policy. For California consumers, see our California privacy notice.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for your interest in Informatica. Please complete the form below to have this item emailed to you.

All fields are required.

Informatica will use data provided here in accordance with our privacy policy. For California consumers, see our California privacy notice.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for your interest in Informatica. Please complete the form below to have this item emailed to you.

All fields are required.

Informatica will use data provided here in accordance with our privacy policy. For California consumers, see our California privacy notice.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.