Customer Experience Management Solution

2021 Gartner® Critical Capabilities for Master Data Management Solutions

Deliver great customer experience

A trusted 360-degree customer view delivered through AI and machine learning helps you engage customers more authentically and discover more relevant insights from billions of data points for exceptional experiences.

KEY BENEFITS: Customer Experience

Great customer experience starts with data

Fuel sales, marketing, service, and other business teams with great data

Modernize marketing with a connected 360 view

Personalize marketing campaigns. Create frictionless omnichannel experiences that increase conversions across the customer journey – from on boarding to loyalty.

Intelligently focus your sales force

Improve up-sell and cross-sell opportunities. Provide sellers with a complete view into every account in order to understand the next best offer or action.

Find opportunity in your customer data

Create new customer understanding. A data-first customer data platform delivers AI-powered insights about your customers for richer context and deeper engagement.

Put customers at the center of your service

Resolve issues and respond to requests quickly. An intelligent 360 customer view includes useful information like past purchases, known issues, and outstanding service calls so representatives have a heads up on how to respond.

CUSTOMER SUCCESS

RENT A CAR drives customer satisfaction with a 360 customer view

“Informatica MDM gives us a 360-degree view of each customer’s journey and helps turn our knowledge of customers into a competitive advantage.”

Damien Tampe

CTO, RENT A CAR

Goal

Build digital trust with customers while offering new app-driven, self-service options for rentals

Solution

Understand customer preferences and history better to create a more personalized rental process

Results

Use Informatica MDM to unlock the value of data with a 360-degree view of customer relationships

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Informatica named a Leader.
For the 6th time.

Download your copy of the report to see why Gartner has once again positioned Informatica as a Leader in the December 2021 Gartner® Magic Quadrant™ for Master Data Management Solutions.

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