Improve customer experience with intelligent insights

Build stronger customer relationships with complete, contextual, and trusted customer profiles

Deliver great customer experience

A trusted 360-degree customer view delivered through AI and machine learning helps you engage customers more authentically and discover more relevant insights from billions of data points for exceptional experiences.

KEY BENEFITS: Customer Experience

Great customer experience starts with data

Fuel sales, marketing, service, and other business teams with great data

Modernize marketing with a connected 360 view

Personalize marketing campaigns. Create frictionless omnichannel experiences that increase conversions across the customer journey – from on boarding to loyalty.

Intelligently focus your sales force

Improve up-sell and cross-sell opportunities. Provide sellers with a complete view into every account in order to understand the next best offer or action.

Find opportunity in your customer data

Create new customer understanding. A data-first customer data platform delivers AI-powered insights about your customers for richer context and deeper engagement.

Put customers at the center of your service

Resolve issues and respond to requests quickly. An intelligent 360 customer view includes useful information like past purchases, known issues, and outstanding service calls so representatives have a heads up on how to respond.

CUSTOMER SUCCESS

RENT A CAR drives customer satisfaction with a 360 customer view

“Informatica MDM gives us a 360-degree view of each customer’s journey and helps turn our knowledge of customers into a competitive advantage.”

Damien Tampe

CTO, RENT A CAR

Goal

Build digital trust with customers while offering new app-driven, self-service options for rentals

Solution

Understand customer preferences and history better to create a more personalized rental process

Results

Use Informatica MDM to unlock the value of data with a 360-degree view of customer relationships

Informatica an MDM MQ Leader for the 5th time 

Download your copy of the report to see why Gartner has once again positioned Informatica as a Leader in the 2021 Magic Quadrant for MDM Solutions.
Gartner Magic Quadrant for Master Data Management solutions | Informatica

ANALYST REPORTS, EBOOKS AND MORE

Recommended Customer Engagement resources 

Campaign-in-box (CIB)

5 Ways Your Customer Strategy Gets a Boost with a Data-Centric Approach

Learn More
eBook

Customer 360 For Dummies

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Ebook

A Marketer’s Guide to Customer Experience

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Executive Brief

Consent Management With Customer 360

Learn More
Virtual Summit

Informatica MDM 360 & Data governance Summit NYC 2020

Learn More
Solution Brief

Informatica Customer 360 Insights

Learn More
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RELATED PRODUCTS & SOLUTIONS

Get more value from your customer data 

Explore related products and solutions to fuel customer engagement and data-driven digital transformation.

Customer 360

Discover how to strategically manage, visually explore and securely share customer data to deliver great customer experience.
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Enterprise Data Catalog

Discover and inventory data assets across your organization.
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Informatica Data Quality

Deliver clean, trusted data so all your projects meet your business objectives.
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Axon Data Governance

The collaboration hub and data marketplace for agile, scalable data governance.
Learn more

Data as a Service

Confidently connect with customers using verified & enriched contact data.

Create your own modern 360 customer view with Informatica. See how. 

LEARN HOW TO EXTEND MDM WITH INSIGHTS