Omnichannel commerce

Deliver an engaging product experience across all sales channels.

Product experience defines digital commerce success

Intelligently managing product content is a competitive advantage. It’s the key to delivering a consistent, relevant, and rich product experience no matter where your customers are or which channel they’re using to connect.

KEY BENEFITS

Enhance the omnichannel experience with AI

Meet changing market trends and customer expectations confidently with a trusted, 360-degree view of your information value chain.

Drive Brand Loyalty

Deepen customer engagement and brand loyalty by providing a consistent, informed product experience across all digital touchpoints.

Increase Sales Conversions

Meet customers wherever and whenever they buy—and take advantage of new sales, up-sell and cross-sell opportunities.

Increased Productivity

Speed up time to market by automating product content publishing and updates across channels and in multiple languages and regions.

CUSTOMER SUCCESS

Kmart Australia transforms into a true omnichannel retailer

“With Informatica MDM - Product 360, we have complete, accurate, and trustworthy information. Our customers are loving it.”

Emma Toop

Online Strategic Initiatives Manager, Kmart Australia

Goal

Grow the business by opening digital channels and moving the full product catalog online

Solution

Used Informatica MDM – Product 360 to streamline and centralize product information management

Results

Quadrupled online sales by introducing products 4x faster and moving beyond B2C into B2B

Informatica Named a PIM Leader in Commerce for 2020

Get the IDC MarketScape for Worldwide Product Information Management Applications and see how Informatica compares to other PIM vendors.

ANALYST REPORTS, EBOOKS AND MORE

Omnichannel commerce: Recommended resources

Solution Brief

Informatica MDM - Product 360

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Ebook

Five Ways to Enhance Product Experience

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Analyst Report

2021 Gartner Magic Quadrant for Master Data Management Solutions

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Infographic

5 Digital Commerce Facts + How PxM Helps Succeed in the New Normal

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WEBINAR

Digital Commerce and Supply Chain Summit

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webinar

It’s Now or Never: Unleash the Full Potential of Your Digital Commerce Capabilities with PIM

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PRODUCTS AND SOLUTIONS

Build your omnichannel commerce strategy

Deliver the intelligent data your digital commerce initiatives need with our industry-leading cloud data management solutions.

Product 360 (PIM)

Manage complex product content across distribution channels and at scale.
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Supplier 360

Streamline vendor & supplier information management with a single, trusted data source.
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Customer 360

Discover how to strategically manage, visually explore and securely share customer data to deliver great customer experience.
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Cloud Data Quality

Quickly identify, fix & monitor data quality problems in cloud & on-premises business apps.
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We help organizations across industries thrive. See how.

SEE CUSTOMER SUCCESS STORIES